I’m interrupting our quote of the day …

to conduct a brief and very informal survey.

If you could change one thing about scrapbooking (and/or our industry in general) that would allow more people to embrace and enjoy this amazing hobby, what would it be?

I’m putting together my keynote presentation for Memory Trends and I’m anxious to hear your insights. Please be short (and sweet), but be honest — tell me one thing you would address or change that would in your opinion, have the greatest impact on our ability to grow and thrive.

and thank YOU, in advance.


  1. I think that many people are intimidated by the time and cost spent on most of the pages being published now. There are few pages published that are quick or cheap to make.

  2. Remember that it is ALL art and creating anything is worth it. I’ve never seen a page that wasn’t great since it was created for a purpose. I wish more people would remember that about why we do what we do while recording our lives and leaving our legacy.
    Thank YOU Stacy for all you do for this industry. You are appreciated!

  3. I think that many feel overwhelmed when they see pages overflowing with the latest and greatest must have product which will ultimately equate to an extra expenditure….What matters most in our pages is the heart, the memories that are captured through our photos and our words. Nothing brings me greater pleasure than when my children look at my albums and the “Remember that…” conversations start to flow. For me,that is what scrapbooking is all about.

  4. I think the industry would benefit from a swing back towards ‘album’ or ‘memory’ scrapbooking, not the more ‘showcase’ or ‘arty’ scrapbooking style.
    Many people are intimidated (me included) about the work that is currently published – it is simply not easily reproduced or realistic with the products they use.
    The ‘normal’ scrapper can’t afford to spend $20 on a single page, they might do a handful of these but the majority of what they want to do is multiple photos, simpler design and cost effective.
    JMHO – Thanks for the opportunity :)

  5. i think so many people are turned off by scrapbooking because it seems like you have to be a graphic designer who understands rules of thirds and the color wheel in order to scrapbook and there’s also pressure to be perfect everytime. i also think the amount of choice in embellishments, papers, etc. can be overwhelming. and many who are interested in this hobby are still constrained by scrapbooking in chronological order and the # of photos on a page. i tell everyone who teases me about scrapbooking that it’s not about the photos, but the story behind them. they think i’m nuts…

  6. I think that many feel overwhelmed when they see pages overflowing with the latest and greatest must have product which will ultimately equate to an extra expenditure….What matters most in our pages is the heart, the memories that are captured through our photos and our words. One of the great pleasures in my life is when the children look at my albums and the “Remember that…” conversations start to flow. For me,that is what scrapbooking is all about. Trust me, I love the latest and greatest, but the bottom line…capture people by the heart strings, not by the purse strings.

  7. I recently spoke at a memorial service for my friend, who was killed along with her husband and 3-year old twin son in a tragic float plane accident.
    She scrapbooked. Her 3-year old twin daughter will always have that. That is why people need to embrace this hobby. It’s not about how ‘cool’ your page is. It’s about what you leave behind.

  8. I think too many people think that you have to be an artist or have a creative talent instead of just taking the time to document our lives and our families. They need to know that you can be as simple as you want or use every new product as you want but in the middle you need to tell the story.

  9. When I teach I always emphasize that there is no right or wrong in SBing and no matter how detailed the pages are, the most important things are the photos and stories. The simple page of my grandmother holding my son means more to me than the most elaborate page in my books. I love the fact before moving 1000 miles away to college, my son spent his laast night at home looking at all the family scrapbooks. As they say, “Just do it!” Or, for us older folks, “Try it, you’ll like it”.
    Leslie, the CE apron maker

  10. If I were queen of the world, I would do away with anything remotely competitive related to scrapbooking. No contests, no winners, no “so-and-so of the year”. Scrapbooking is such an intensely personal experience, and I think everyone who tries it is a winner.

  11. I think that people need to look at why we scrapbook in the first place. To remember, to reflect and to just look at our own life. I know that there are a bunch of people who are totally into getting published, and frankly I HATE the celebrity of all of this. After all, it is just paper and stamps really. Not a cure for cancer. Anyway, when I am in my room scrapping, I really just love doing my pages for my self and my family and the people I love. I was scrapping the other day and realized that if no one ever liked a page it wouldn’t matter to me, because I just love doing this! Plus, I think that alot of folks feel like they can’t do all the fancy stuff, so why try, but it isn’t about that. And most of your average scrappers (not celebrities or wanna bes) are just doing it for the love of the craft. Stacy, I trust you to say the right thing!

  12. Generally I love it all and can’t get enough. If there was one little thing I could change it would be the cost of the products. It all adds up to being an expensive creative outlet.

  13. I have heard so many friends say they don’t want to start scrapbooking because they don’t have the time to commit to it. I wish more would-be scrapbookers could embrace the enthusiasm of recording their everyday stories and pictures as a manageable part of their lifestyle. Most people I know are willing to put in a few hours a week working out at the gym. If they would view scrapbooking as just another small block of time they squeeze in when they can to improve the quality of their life – to give them perspective, clarity and appreciation for the moments that define them – I think they would feel less overwhelmed at the prospect and jump on the bandwagon.

  14. 1). Keep it SIMPLE!! I think a lot of people get turned off by how much time and money some people spend on just ONE page.
    2). You don’t always need the “latest, greatest and newest products out there – there is a lot to be said for plain and simple cardstock and journaling.
    3). Don’t compare yourself with others – it will just discourage you – have “joy in the journey” that brought you to this point.
    keep scraping the important stuff!

  15. I won’t say anything new… If I had to change one thing, it would be the cost of the products.
    I’m French, and I think that they are WAY too expensive !
    From time to time I order in the US, but then there’s a shipping cost…

  16. Hi Stacy, I tend to agree with a lot of comments so far. The cost of produce is too high (especially for those of us who have to get it shipped from the USA), constant new stuff literally “in your face” all the time drives me nuts. Sadly, I do compare myself to all the cool LO’s I see in magazines etc, it is very intimidating. We need to encourage Simple Scrapbooking a lot more. Best of luck with your speech. Sue

  17. the idea that you have to be artistic or produce phenomenal pages each and every time.
    some of my pages are arty and have loads of product, some of them are just a photo a sticker title and some journalling.

  18. More local access to classes and a community of scrappers.
    Simple, affordable, achievable, storable, designs. Really, who has room for pages that are a 1/2′ thick?

  19. I think I would remove the fear that it HAS to be this big thing. It can be cardstock, a pen, and pictures and that is just fine. The important thing is just doing it, getting the memories on paper. And, that “it” can look different to everyone. One person’s idea of scrapbooking may be a handwritten journal with photos and things taped in it, while another’s idea may be to buy only Creative Memory albums (not knocking them!) :) and go that route. It’s not black and white – there are so many different shades of scrapbooking and that’s what can make it a perfect fit for ANYONE. :)

  20. Linda Matthews says:

    I think that people see layouts in magazines and get overwhelmed that “their” layouts will never look like the magazines. Whatever happened to simple scrapbook pages. I have gone back to Simple Scrapbook magazine because CK is too artsy and has “lost” the real meaning why people scrapbook. I look at some CK pages…..what is the point of the page….to see how many embellishments you can fit on a layout….there is “no story” of why someone did that page.
    Thank you, Stacy, for keeping “it simple”.
    On scrapbook products, too much excess packaging. For on-line purchasing, outrageous shipping charges. I live in area where the lss and Michaels/AC Moore don’t offer many items. So, I have to order on-line through SU! or TAC consultant to get my supplies.
    Linda Matthews

  21. I think I echo a few here but Il add anyway. The cost mainly, certainly if you are outside the US. Cheaper worldwide distribution of all those great products would be fab. whether it is possible is a different matter.
    thanks for the inspiration ;-)

  22. I agree with much of what has been said, but I wanted to add something else… I wish there were more technique and design driven classes for people who wanted to learn more about that kind of thing. I feel like a lot of the classes out there are all about copying the teacher’s page or project, but don’t give you anything new to take from it. I want to learn something that I can take with me and try on other pages at home later, you know? I’d also love to have the opportunity to play around with a technique in class, interpret it my way, get some feedback from the teacher and other students – basically try out something new with a little guidance. I know there are some classes like that out there, and perhaps their numbers are growing, but it still feels like a small minority. I don’t know – maybe that’s because most people don’t feel the way I do, so there wouldn’t be much of an audience for what I’m proposing… but I just thought I’d add my two cents. :)

  23. Heather Labuda says:

    Hi Stacy,
    I think when you ask that question, you are asking how we can change the world!
    First, I think the stereotype of scrapbooking being a hobby for “dowdy, middle-aged women” needs to be broken. People are always shocked to find out I am a scrapbooker/crafter because I don’t fit that “stereotype”.
    Second, I think people that don’t scrapbook do not see the value of their own family story/history. They view themselves as ordinary and hum drum. They don’t see the beauty in their everyday lives. If they do, they feel corny recording it in a page.
    Third, it starts with the individual scrapbooker. We have to be willing to share our books/pages/art. Regardless of whether or not we use the latest product, win awards or get published, we need to be PROUD of what we do. Even more than that, we have to be willing to communicate the JOY that our family and friends get from our pages. When someone says “I don’t have the time” it saddens me. I respond “I do it for my family.” I make the time because I feel that my family’s story is important. Every person has a story that is worthwhile.
    In closing, feel free to quote me. I would love to hear your speech, because I value your perspective on this, too. Thanks for asking this question.

  24. Go back to the basics… pictures, paper and pen.
    When a wanna-be scrapbooker sees the layouts in the magazines, it is overwhelming and obvious that a lot of time is involved.

  25. I agree that the focus of scrapbooking should be on preserving memories. It seems as if the magazines have really made it about art and design principles. I think any new scrapbooker will probably run for the hills if they think every page has to be a masterpiece. I wish the magazines would celebrate the average scrapper, not publish the same professionals over and over again.

  26. Too many trends, and not enough “classic styles”. I’m so exhausted from trying to keep my scrapping fresh, I just don’t do much of it anymore. I was SO much happier when I first started and had no idea what was defined as “good” or “bad” based on what HOT NEW PRODUCT was out there. I wish I could go back. It was so enjoyable before I knew what I SHOULD be using to make an acceptable page.
    I think there should be less trend, more classical pieces/supplies that will be used for years and years and transcend all the styles.
    What is scrapbooking, anyway? A way to use our product, or an art form for memories? Lately, it seems like the former.

  27. I agree with these posts but would add that maybe a focus on “Preserving Memories” not so much scrapbooking and maybe the focus would be on the memories, photos, journaling and seem less overwhelming and more open to all with a wide range of application from the simple to as fancy as one wants to be.

  28. I have learned so much as a byproduct of starting to scrapbook. My photography has improved dramatically, I’ve learned a lot about design, graphics, typography, and color. All of which I’m glad I know. But when I find the time to do a page, I almost always resort to what feels right, and that is a pretty simple design and page. Have my pages evolved as well? Probably, but I think scrapbooking should be about indulging in your own creativity and recording the memories of people and places we love, as well as photographs that are just special. The thing I would most like to see change is that sense of competitiveness that I sense in every magazine and on the internet. How can we support the work of everyday scrappers?

  29. Cindy McDannold says:

    I would not let PRODUCT become more important than PURPOSE.

  30. I started scrapbooking to capture our family’s story, but sometimes I wonder if my hobby hasn’t become just shopping for products that sit around and pile up. So frustrating. I would LOVE more products that help get me to “finished” faster. For example, the new SEI scrapbook in a box is a great way to do a quick but super cute album (no, I am not connected in any way to SEI ~ just an example).
    Stacy, I really like your “photo album as a fast scrapbook” thinking, and have used it gratefully. My family is not blessed by piles of product sitting around, but they adore finished photo albums/scrapbooks that we can snuggle up on the couch and share together. Help us get to that stage faster, not necessarily more fancy, impressive, cutesy ~ just faster to the enjoying phase please.

  31. Don’t know if it’s possible . . . but shift the focus from scrapbooking products and instead focus on preserving memories.
    Too many are worried that scrapbooking is too expensive and too time consuming because of the emphasis of uber-creative pages.
    There is a place for those – but most important is that memories are shared and preserved.

  32. Keep the products simple,make the story last.

  33. If I could change one thing it would be that scrapbooking would be shared with everyone (women, man, child) as an option for remembering. In my faith, we are encouraged to keep a journal. I have not been as successful in that as I would like. I think of our scrapbooks as an opportunity to tell about ourselves and the people we love.
    I also love to create. This is an outlet for me, and indulgence. Whether it is a page at home or creating something in a Tim Holtz class, it is art for me. I think we should stop feeling guilty, or feel that we have to qualify what we do.

  34. Stacey Wakelin says:

    I truly think the scrapbooking industry needs to slooooow down. I work in a Scrapbook Store and can say everything moves too fast. Products are released so often that it seems that everyone is focused on the “fashion” of the hobby and not the meaning behind it.

  35. Stacy – Scrapbooking seems to have become a Minor in the degree of Graphic Design. I would like to get back to keeping it simple also. Family memories created for your personal enjoyment. It’s not about the product or the technique or the “flow” of the page. It’s just about what you enjoy creating and want to remember. There are several people, including you, who embrace that sytle. It would be great to see more of it.

  36. I want to put this in a nice way but I think we all, myself being #1, are spending way too much time with this hobby. I obsess about it and plan my life around it. I have missed so many “other things in life” that God wants me to enjoy. I need to step back and look at the whole picture (lol), figure out a quicker way to record and preserve the memories to pass on but also learn when to “turn it off”. I believe I have turned people off of SB due to this obsession in me and they don’t want to be like me – LOL!
    I pray this doesn’t offend anyone . . . I just think God has more out there to show and teach us and we need to “go explore” life!

  37. I know I’m not the “normal” SBer…I SB for a creative outlet & it just happens to be one that documents my life. I love all the innovative ideas, products, & magazines that are available & I don’t compare myself with other SBers because we’re all just people with different styles & tastes. As far as what I’d like to see changed….I’d love the stereotype of SBers to change…you don’t have to be middle aged, overweight, have kids & have 100 cats to SB. I’d also love to see people “give up” the guilt of being “caught up” & “having to” SB EVERYTHING…for me I just SB what inspires me at the time & if that means I don’t get most of my pix scrapped then that’s fine with me.

  38. I think I’d like to see more of the industry embrace a “less is more” approach. While I know this is a hard thing to do when you’re trying to sell something, I think the photos in magazines and on web sites with layouts with so many products per page gets intimidating to a lot of people. I also would love to see more companies promoting their recycled products or giving ideas on how to use up your extras rather than hording them. Schools in this country are desperate for art supplies, etc.

  39. I would agree with the comments above that the industry is all about selling the latest and greatest. There is a constant barrage of new products and new techniques that makes the average scrapbooker feel totally inadequate for not keeping up. It needs to get back to the basics of making the photos available for viewing along with the story behind them. Most of us were not art or graphic design majors in school and just want to tell our story.
    Also, scrapbook products have become too expensive. And, many of the local stores have gone out of business because they cannot compete with the chain stores prices. That limits our access to other scrapbookers and the opportunity teach new scrapbookers the basics of the craft.
    Thank you for Simple Scrapbooking for getting back to the basics.

  40. I wish the manufacturers would seek out advice from us. Some pop into the message boards and ask for input. If they did, I would tell them that their products should be more versitile. I would pay more for two sided paper, for instance, because I can use it for a card or a page in an album. Single sided paper is must less versitile.
    The same can be said for all the rubons crowding the LSS shelves. Who wants to buy a sheet of rubons and use only one or two motifs? And all the manufactured letters. Plastic opaque, metal, matchy-matchy glitter covered — you get the idea. More and more I use chipboard and cover it with paper.
    And don’t get me started on the thousands of eyelets I have and can’t use because there isn’t a tool made that won’t flatten them. Toss the eyelets and use a card stock circle to reinforce the hole — done.
    Thanks, Stacy, I needed that.

  41. You’ve received a lot of great feedback already . . . and I would just like to add that I’d like to see more “classic” & “timeless” ideas. I’m hesitant to take the time to scrapbook something if in a few years I will look at it and think the design and product look dated.

  42. acceptance and harmony
    there is no “right” or “wrong”. . .only different from you. . .and that is okay.
    we are all okay just the way we create – to quote the great donna d
    i think the industry and hobby could benefit from everyone taking one giant step back and just accepting it all for what it is – a wonderful hobby and way to connect . . .with ourself, our family, friends and fellow scrabook enthusists.
    peace stacey -

  43. I’d like to see the industry target teachers and children. We need to teach people how to preserve their memories at a much younger age. We need BASIC scrapbooking instruction and materials made available to teachers – male and female. Just think of how art classes and english classes could be enriched if teachers were comfortable the skills we label under the term “scrapbooking” to their students.

  44. Judy in Carefree says:

    Use your stash not only to document you life but to decorate your house and your clothes. We need more ideas in those departments. I could never use all my stash to just scrapbook!

  45. I guess I should just say “ditto”. It seems all the comments echo my own thoughts. Keeping it simple,(maybe a bit less expensive)focusing on memories and family history and remembering that each scrapbooker is like each human and Individual! We need to be proud of our creations, and not worry about comparing ourselves to others. I was starting to feel like I needed a degree in graphic desing when I remembered that this hobby brings me joy as I create pages about my most prized possession – my family!! Good luck on your speech – I’m sure you will inspire many and you always do!

  46. Don’t assume that everyone who wants to scrapbook, or preserve memories/photos/memorabilia, is a girl or woman.

  47. You don’t have to have the newest and greatest to create beautiful projects. Paper from last year is just fine and can produce wonderful layouts. Recently, I went through my stash of 10 years and only have one box of paper, stickers, and stuff that I would never use…

  48. Lovebug Kat says:

    Put the emphasis back on the photos and stories.
    Seems that too many focus on the products and techniques, focus on being published and recognized on Design Teams and magazines and forget what the whole point of it is. The whole competitiveness and sometimes downright nastiness of the industry really bother me. That is not what I do scrapbooking for.

  49. photos don’t need to be perfect to scrap! It is easy to be intimidated, by the photographic skills of others, but there perfect photographs aren’t my memories.

  50. “If I were queen of the world, I would do away with anything remotely competitive related to scrapbooking.”

  51. I know my scrapping changed after I read The Big Picture. I think that whole idea of “not being behind” is important for scrappers. Like others have said, it is about preserving the memories, not having the best design! Sometimes I just want fewer choices so it is easier to just focus on the pictures and their story!

  52. A little more emphasis on scrapbooking layouts for people who don’t have kids. I love to scrap our hobbies, my dogs, and other things like that, but the majority of ideas I see are for people who have kids.
    I’d also like to see a return to more simple layouts. Not everything needs to be journaled on a computer, not everything has to have fluffy embellishments or elaborate paper layouts.

  53. You have received some very interesting comments on this post. I agree with several of them, but the one thing that I would change is that SB’ing is way too competitive. It’s like you can only be “good” if you’re getting paid to do it, on design teams, or being published in some way. It takes time and a lot of effort to ensure that I continue to do it for the same reasons that I started doing it…the love of the hobby, creating, and keeping these things written down for my family and their future families.

  54. I hate how a select few determine who are the “best” scrapbookers. I’ve never been published or won any contests, but my scrapbooks are meaningful to my family. I’m not a second rate scrapbooker just because someone else hasn’t thought I was “good” enough to publish.

  55. We have seen a little bit of office products being introduced into scrapbooking…I think it would be great to see more uses of office supplies for all scrapbooks…it’s more affordable for some and focuses more on getting the pictures and legacies scrapped, while offering a more creative way to scrap.

  56. Eliminate the perceived need to have all of the most current supplies. I spend more time shopping then actually putting together pages and that is counter productive to my goal of preserving our memories.

  57. scrapbooking [i'm coming to find] is a personal journey. we all go through the phase where we’re learning, then thru the stocking up on every tool and embellishment known to mankind, then thru the ‘I must be professional and get published’ thing. but we finally come to what scrapbooking is–its something that is very personal because its the story of us! we’re taking a little bit of our feelings, memories, hopes and dreams, and putting them on paper. it doesn’t matter if the colors coordinate, or we have so many embellishments. what matters is that we’re sharing these things with our families and friends. each time we complete a page, we have shared a bit of our innermost selves.

  58. One word – DIGITAL – I believe scrapbooking is about preserving memories – and if we are serious about preserving memories we need to think about the up and coming scrapbookers in the industry – generation Y. I believe the scrapbook industry needs to embrace digital to truly grow its influence in the world.
    I even started a blog about it – http://www.digiscrap101.com
    Digital brings new people to the industry and I believe the long-term opportunity to thrive in this industry will depend on retailers embracing it.

  59. There is nothing perfect. There are only things that the creator likes. The pressure to hold up to some sort of imagined standard for design is silly. We need to do what pleases US,the recorders of the memories.
    Photos aren’t even necessary. Die cutters, and printers are not necessary. It’s the love that goes into the sharing of the memory that matters.

  60. I too have to agree with the majority of what’s been said here. But 2 comments stuck out to me. Being judgemental & name calling. When did scrapbooking have a stereotype of being done by “dowdy, middle-aged women” or “middle aged, overweight, have kids & have 100 cats to SB”. I guess I fall into that category. I’m 40 something, have 4 kids, could stand to lose 40 lbs. but no pets! I see women and a few men in this industry of ALL ages. I never thought of a stereotype for people that like to scrapbook in this manner. Let’s all just be nice and encouraging and remember WHY we do this. To preserve those memories for our family. No matter our age or circumstances.

    Usually, simple = cheaper, faster, less trendy (i.e. more timeless) pages, all of which makes me happy. But even “simple” scrapbooking is getting more expensive than it used to be.
    I’d love it if the SB industry would STOP rolling out new products for a year, or at least slow down the rate of the roll-outs. Or maybe I just need to discipline myself and stop buying stuff!
    Stacy, thank you for being you. You are a true inspiration.

  62. I agree with many of the comments. It shouldn’t be about all the “stuff.” We need to get people to realize it’s about the stories and that it doesn’t need to consume all your time, energy, and financial resources in order to be meaningful to your loved ones. Also, there is not a “right” way to do it and “less” is truly “more” when it comes to scrapbooking.

  63. Tobi-Lynn Arnold says:

    wow, what a lot of great comments. I echo many of them:
    - get back to classic
    - hate all the competitiveness
    - use up the stash
    - we are only “good” if published
    - so darn expensive
    as I have thought about this recently, I totally have to agree with Melinda saying it’s an obsession. I know I’ve turned others off, and so has the industry as a whole.
    Also agree with the journey described by Alison: we all go through the phase where we’re learning, then thru the stocking up on every tool and embellishment known to mankind, then thru the ‘I must be professional and get published’ thing. but we finally come to what scrapbooking is–its something that is very personal because its the story of us! yeah! totally true. I own a store’s worth of product, but it is all outdated according to those in the KNOW. good grief.
    okay, this is just a big echo.

  64. Tobi-Lynn Arnold says:

    I wish the manufacturers would quit coming up with new lines so often. I know — they want to sell more. but in all honesty, some of their stuff is a hit and others, not so much.
    and then we all rush to buy the latest/greatest. you know, some stuff should still be here.
    if we are going to be looking for inspiration in mags, galleries etc. it’s nice to find the paper/embellishment etc. that we see and like.
    and while I’m not a “average Suzi Scrapper” who copies exactly what I see, I know MANY scrappers are. Give them the chance to FIND the stuff! keep it around longer than a season. Those people don’t rush to get it when it hits the shelves, nor even the mag when it comes out. They pick up stuff on sale down the road, like the layout or whatever and then get frustrated. This industry seems to be run by the “artistic” ones, who are always trying to one-up each other. The industry will appeal more to the masses if that stops and the average, everyday person feels they can get into it. To begin, they may want to copy something exactly as it is. Give them a chance to do that.

  65. To keep this hobby/industry alive I believe in the following:
    1.Keep it Simple, why do we feel the need to always out-do ourselves and others.
    2.Back to Basics, we need to remind ourselves why we began scrapbooking. It is about celebrating our lives, not having the paper line coming out at the next show that we are driving all over the state to find.
    3. Get rid of all these contests that proclaim others are better. Example: Hall of Fame, Scrapbooker of the Year. What is this? We should all win every year!
    4. Lower the prices already! Come on! A pack of embellishments should not cost $4. Nor should a piece of cardstock even if it has holes punched in it cost $2. It’s paper! Don’t get me started on the magazines and idea books. $15 for a book, that is embarrasing.
    5. Companies need to focus on new scrapbookers. The old ones are hooked. What are they doing for the new ones? Nothing. Anyone looking at this hobby, even to try it is turned off. Why? See Reasons 1-4.
    6. Just something I have observed lately, which is a huge turn off. I’m not seeing the “sisterhood” like I used to. What I see is a ton of disrespect and negativity on the web. Many nasty things are being said in posts on blogs and message boards. Very hurtful things said about others they have never even met.
    Thanks, I’m real glad to get that off my chest!

  66. I think scrapbooking should be promoted as a philosophy, perhaps, instead of as a hobby. “Women’s crafts” are often looked at as less important because they are for family or “just a hobby,” and I think it’s important to remember that scrapbooking can be many things to many people. It’s okay for everyone to do it differently, or even for one person to do it differently at different times in her (his) life. It’s ok if some people want to be artsy and/or get published, and that’s the main goal. It’s ok that someone else is doing this only for their family. Scrapbooking is about incorporating memories and photos into art. To me, it’s about noticing things that happen in my life and documenting them, whether simply or in order to be published at that time. It does take up a lot of my attention, but that’s ok with me because I think it makes me notice the world around me more than some people may. I scrapbook in order to explore (and preserve) life. I think the industry should make room for the artsiest stuff and the most memory laden because I believe that would encourage more people to scrapbook. It can be intimidating to see only one type of scrapbooking and think that’s all there is. I think the contests are great because that’s what scrapbooking is about for some people and that’s ok! Every hobby has contests. I think it’s important for us to keep in mind our own goals and not be so concerned with the goals of others. And I’m not concerned personally with my obsessiveness about this hobby either. I have plenty of friends who are obsessed about their own hobbies, and I see no reason to hide my own.

  67. I think the industry sometimes makes people think they don’t have the “right stuff” to be a scrapbooker because the pages we see are super pretty, and the photos are perfect, or the techniques in the mags are super intricate. Bottom line is we all do have the “right stuff’ to be a scrapbooker because we all have stories to tell and that is what it is all about! Tena

  68. Ditto on a lot of what is already written. Cost is a big factor, everything getting entirely too pricey. Competition; seeing the same names and faces over and over and over and over in ALL the magazines. Getting back to basics and remembering that scrapbooking is about telling a story, not just looking at one picture titled “she” on a 12 x 12 page. One photo with tons of embellishments or really fancy art work seems to be the trend right now, but realistically, who has time for that? If you have small children and can hardly “fit in” scrapbook time the last thing we want to be doing is dragging out the sewing machine or watercolors for the perfect (publish worthy) page. Thanks for listening, don’t want to sound too harsh! =)

  69. Mostly, I would try to get rid of the “housewifely” (is that a word) stereotype. I don’t eat Bon-Bons, wear my hair in a bun, or scrapbook all day! I have a house/family to run into the ground! :) (No offense to the bun-wearing among us.)
    I think I might also like to put a stop to the “gotta have it” mentality; knowing that is not good for your business. But really, this hobby is about family, relationships, and moments. Not about the new paper line coming out; albeit, gorgeous.
    I do however LOVE the new trend of using scrapping supplies to make my home more beautful. Or making gifts….oh the joy of gift making!
    Ok..now that I sound completely geeky and off my rocker. I’ll sign off!

  70. I struggle with the trend of using lots and lots of embellishments and using several different techniques on a single layout. Yes, they can be beautiful masterpieces but how realistic is this for the average scrapper who cannot dedicate the time it takes to complete these types of pages? I’ve stopped purchasing the design type of idea books (Shabby Chic, HOF)and I’m seriously considering only subscribing to SS.
    And what happened to the concept of acid-free and photo-safe? Didn’t we all start this hobby so future generations could enjoy our slices of life?

  71. Keep the message going that if you like what you are doing and it makes you happy keep doing it.
    Be happy in your own skin and with who you are creatively.

  72. I would tell all of the direct sales companies to “ease up” and encourage your customers to use other products other than your own. There is no right company or product to use. If it’s “acid and lignin free” then go for it! The sky is the limit! I am frustrated about how restrictive some scrappers are. I say have fun and express your self, or your scrapbook won’t relct the person you really are! And really…isn’t that the whole point?

  73. There is no “right way” to scrap. Scrapping should be done to please the scrapper.
    I would also encourage the magazines to STOP using professional photos in layouts and stop accepting ONLY the best of the best and STOP accepting layouts from the same people over and over. Most people don’t scrap the way you see it in magazines. I prefer Australian scrap magazines to US ones anymore. They “keep it real” on the layouts.
    I think a lot of potential and former scrappers are intimidated by what they see and don’t feel “good enough” to scrap. Or get burned out on the drive to have the new products.
    People need to do what they want and not apologize or feel bad because they don’t measure up. This isn’t junior high – it’s our family history and in 100 years, nobody will care what the layout looks like – they will just be glad to have the photos.

  74. I’ve enjoyed reading all the comments. Many good thoughts and ideas. However, it is my opinion that I, (and I think each of us,) choose to be the type of scrapbooker I want to be. Nothing and no one makes me buy products, or makes me scrapbook any certain way. I don’t choose to feel pressured to be the best, or be published or buy the newest line or whatever. I choose to scrapbook for my own reasons, in my own way. And I enjoy getting ideas and inspiration from others and from publications. If we want to get more people to embrace this hobby we just need to get the word out to others about how much we enjoy scrapbooking and how much satisfaction we get out of it. Simple or elaborate, lastest and greatest or last decade’s stash, hand cut or lastest techno gizmo, elmer’s glue or new-fangled adhesive, just do it your way and love what you do and share the joy!

  75. I enjoyed this hobby much more when I had less supplies to choose from. And when I went to pick up developed film and was surprised by a couple of great photos in the batch. Years from now who will know that you used the newest designer papers? Or that you spent hours making all your digital photos perfect and removed all background
    “distractions”? I just want to remember and document the daily moments – whether it is a big birthday party or just the fact that my daughter’s favorite meal is meatloaf!! When I read some of the articles (online and in magazines) they could make you believe you need a degree in design or art to be able to participate in this hobby.

  76. Cost.
    It is an expensive matter to get most of the beautiful products – and may I just say that it is a lot more expensive here in New Zealand than in the USA where the bulk of products originate from.
    However, in my experience, the lack of monetary resources just provides an extra challenge to be even more creative, because if you can’t afford to buy it, you make do, you get creative with stuff around you and you see outside the box.
    After all, it IS about the preservation of memories and moments, not the preservation of the trendy “stuff”.

  77. Time for change says:

    I think if people knew there wasn’t an absolute “right” or “wrong” way to scrapbook…that they could and should use anything or say anything they feel like using & saying, make it more user friendly and not “you HAVE to have this product or that product”. Mainly to promote the idea that you’re preserving, freeze-framing memories and feelings from certain moments in life and that everyday things should be encouraged just as much as special events.

  78. I have become so overwhelmed by all of the supplies. There is just too much. And, it seeems that every magazine and company is showing more new stuff. I just can’t afford it anymore.
    And, showcase some new people already. Everyone should get their 15 minutes of “celebrity.” There are a lot of great scrappers who have great talent out there, but when I get my new magazine or idea book, it’s the same 10 women’s work. And, they seem to be the ones who set the “trends” so therefore we keep seeing them over and over.
    Scrapbooking is about taking a memory or an event and preserving it for the next generation.

  79. I was looking at my grandmother’s old scrapbooks not too long ago with thick black pages, great photographs, and hand written captions and LOVING the simplicity and beauty of them. I love the variety of patterns and colors for creating gifts, cards, and fun projects, but find them distracting and trendy for scrapbooking unless used very sparingly. There seems to be intense pressure to fit this perfect image of the Scrapbooker Mom. We use the latest coordinating products and somehow everyone’s pages end up looking the same and not like real people I know and love. Did we ALWAYS have a great time? Is the bold floral print and themed product with captions and embellishments taking up most of the 12×12 page enhancing or competing with the natural beauty of my eight year old daughter? I’m exhausted looking at many scrapbooking pages I see displayed in my local store and find them lacking in sincerity. I LOVE the philosophy of scrapbooking and reflecting on one’s life, but find the very industry that promotes these ideals is often most guilty of polluting them.

  80. shopperholic says:

    Rather than totally new lines all the time. I would love for a few new complementary accessories for a well loved line to be released. Thereby extending the life of a particular line, whilst giving us something new to buy. I think this would be great for both the shops and the customers.
    As to getting more people involved.
    I think it would be good if a simple low budget scrapbook project could be developed that could be used by schools and various youth organisations. As a scrapbooking project can incorporate photography, writing skills, sewing, stamping, painting and other artistic skills. Simple mathmatics, cutting skills, bookmaking, computer work, finding out family history etc. Making a mini book on something as simply as “ten things i like about me” could be used to encourage the children to think positively about themselves.
    It could benefit a lot of children, whilst making scrapbooking known to the next generation.

  81. Simplicity – It’s not about all the newest stuff. It’s just telling a story only you can tell in words and pictures. There can be 4 people that will have 4 different memories of the same photograph, amazing. We all have stories to tell, don’t be afraid to tell yours simply, the words and pictures are more important than all the fancy “stuff”.

  82. The focus on scrapping celebrities has gone too far. Magazines are no longer sources of layout inspiration for the everyday scrapper’s everyday layouts…they are talent showcases and popularity contests.
    I don’t mind seeing regular contributions from magazine staffers…they are talented professionals who are paid to do a *job* that happens to be in the scrapbooking industry.
    It’s the manufactured hype around contests like “Scrapper of the Year” take all the fun out of this hobby. Layouts stop being created for personal expression and satisfaction, and become product showcases.
    The needs of the beginner and everyday scrapper are not being met. They scrap everyday events, themes and holidays. And they scrap 2-page and/or multi-photo layouts MOST of the time. They just want to get pages done — and one-page, one-photo layouts and gimmicky, product laden mini albums aren’t going to help them accomplish that in a hurry.
    There needs to be more balance in magazines and idea books, between the artistic side and the purposeful side of scrapbooking. (I know you know what I mean. I adore and embrace The Big Picture)
    The current focus on product and fussy techniques make the layouts in magazines hard for many to duplicate. People are turned off from even starting scrapbooking by the apparent need for bucketloads of product and tools. (yes, I know that’s the niche that Simple Scrapbooks is meant to fill, but its mere existence gives the impression that regular scrapbooks *aren’t* simple to begin with!)
    The everyday scrapper doesn’t want to look at magazine layouts and ask “how did they do that?” They want to look at layouts and say, “I can do that!”

  83. I have found scrapbooking to be not only relaxing and a great form of self expression, but also a way in which to become more connected to my life as it continues to unfold.
    It has also expanded my family relationships and close friendships. I am now frequently reminded of the great / good times in the past, rather than these becoming eclipsed by negative events as they occur.
    I have found it especially helpful to have these memory related layouts out in the open where others can see them too. My only explanation is that this helps build and reinforce a community-like spirit of shared experiences.
    This practice of having celebrated memories and achievements in plain view (woven through the fabric of our everyday lives) builds up people, children and families …rather than allowing stress and daily friction to tear them down.
    I also like to scrapbook / collage future possibilities and dreams, rather than just focusing on documenting the past. This was something I was doing before fads like “The Secret” hit us with their concept of vision boards.
    Psychologists and therapists that I know tell me that scrapbooking /collaging a specific topic when something is bothering you is very powerful – as it helps you to get access to the issue below the level of words …which is where our non-verbal experiences and emotions hold sway. I have found that this can boost my creativity with problem solving or speed the resolution of an “issue” that has become emotionally stuck for me.
    So, I believe that scrapbooking (as an industry and art form) can find an even larger audience than the well established segment that use it for documenting precious family memories.
    The Picture Pages Store – scrapbooking and photo display album, frames and accessories

  84. less product. there is too much out there that it all becomes overwhelming. too overwhelming. once something new comes out, it’s old news in a couple of months. perhaps cut down on the trade shows? there is just too much “stuff”…it clouds creativity.

  85. I think scrapbooking should be added in the school curriculm. I think K-12 should have age appropriate forms of scrapbooking in the art classes. I’m not saying it should be taught daily but showing kids how important it is to document not only their lives but life (history) itself. You can learn so much about yourself and your world. (Scrapbooking would help kids feel good about themselves and with a scrapbook in hand to remind themselves they are special). I got into this hobby to give me a path after having my children. I’ve learned so much about myself and the world around me thanks to scrapbooking.

  86. Less product
    Magazine’s actually focusing on scrapbooking and not art
    Less books, we don’t need 50 new ones a year
    Maybe going back to the beginning before it got about making a living from this hobby and the competition was all over the place.
    Companies need to stop copying each other. Be orignal.
    Find ways to make the products cheaper. I’m not paying $5 for a bunch of gem cherries or chipboard
    LESS ART!!!!!

  87. I echo what many have said: COST. I actually know several women who have stayed away from this amazing hobby because they don’t have the income to support purchasing the materials. I have a clean simple look primarily because I can’t afford all the fun do-dads.

  88. The cost of the hobby is out of control and the idea that scrapping is only good if it gets praise on a message board or published. We need to get back to all product being fine (not new or old) and scrapping to record the moments of our life…not to get published or praised. Scrap what makes you happy…and don’t worry about the rest!

  89. i have to say that i love love love this hobby, but have the hardest time really sitting down and doing it for fear that i won’t “know how to do it.”
    when it comes to all the “stuff” that we see in the magazines, such as design “rules”, it freaks me out and scares me.
    i wish we could go back to preservation of memories, not an art contest. and, scrapping for ourselves, not to get published or for others.

  90. Magazines need to go back to being filled with everyday people and pages. They’re becoming too much alike when they focus on design team ideas only…I’d like to go back to the days of more diversity…and seeing the faces of kids I don’t recognize. They focus too much on “celebrities” who really are no different than any of the rest of us who scrap. Don’t get me wrong, I’ve been totally inspired and love this passion of mine and all of those involved but I’d like to see the clock roll back about 6 years when it comes to magazine content.
    Product cost has skyrocketed. It seems like any company can put “for scrapbooking” on their label and then charge 3X as much. Recently I’ve been buying the cutest acrylic stamps and bling from the dollar bins at Michael’s…so much more for you money. Just because it has a famous name attached doesn’t mean the product is better or worth the extra cost. Bring the cost down to a reasonable level.
    And finally the focus needs to go back to the journaling (as you do so well) and not how many pretty supplies you can put on a page. Those pretties are not what our children and grandchildren will be focusing on in the years to come.

  91. Jennifer Kallis says:

    I recently entered a Father’s Day layout contest at my local SB store, and was the only entrant ’til the last day. I was so disappointed to discover that I LOST, that for a few seconds, I just wanted to throw in the towel. Thankfully, I shook my head, and thought about what SB is really all about, not the recognition (though the $25 gift certificate would have been nice), it’s about appreciating our lives, right now, and leaving those memories for those who come after us. I want my kids to know how much they have meant to my life. I think if they ever feel like no one is on their side, they can just go grab a book and read all about it. I think SS gets the message out loud and clear. It’s all about getting the story out there, because no one can tell it better than us. Get everyone involved. I get as many kids as I can going in this hobby. They aren’t about making everything perfect, they just love the creativity of it and expressing themselves (I think we could all take a lesson from them). Dollar stores have LOTS of great, cheap products for kids (or even us). I started SB(or at least collecting products) in 1994, but it wasn’t until I read The Big Picture, that I really got it. I NEVER scrap chronologically, I just pick the pictures that “SPEAK” to me (my favorites) and write what I feel. My SB Block has finally ended, and I thoroughly enjoy this hobby. Just remember, do what makes you happy, if you love it, so will those you leave it too.

  92. I agree with the concerns of prices, and the artsy concerns also. I would like someone in this industry to come out in support of that fact that individually people create scrapbooks to remember certain things in their lives, otherwise, why are they taking the photo. It is the product not the package that people remember. In some cases progress is not all it has cracked up to be. My daughter and I differ on so many levels, I am realistic enough to know she will take the photos from my hand-made,labor intense albums and create albums of her own, to make it her own. Just as we did with our families albums becasue we think with better products–better albums. Try adjusting the focus from bigger is better. Spark discussions of “do you remember when this happen” or “I remember when that photo was taken”. Techniques are great don’t get me wrong, but chatting with friends and family about great times is so much better. KISS– Keep it Simple Scrappers!

  93. Simplify….
    …less product
    …more journalling
    …less event/holiday centered
    …more relationship centered
    …scrap what is meaningful
    …put the rest in photo albums
    then…call it good…and enjoy LIFE!

  94. Too much “hype” on the celebrity scrappers. Focus on the basics (pictures, journaling, reasons for doing this incredible hobby)and not make it so artsy.
    Do what makes you feel good, which is preserving memories for your family and friends.

  95. The attempt to Oprahify the CRAFT or HOBBY and to make it a philosophy instead of what it really is and what it started out being (when we were all having fun) a HOBBY. Since when did I have to find a “deeper meaning” or “cathartic experience” in my pages? Why can’t it be just Fun, plain old fun, something I do for my satisfaction and creative outlet no matter what it looks like or what product I use. It isn’t so much that I am inundated with product ( I have a lot) or that I need the latest and greatest (thats not going to happen unless I get a sugar daddy with a platinium card) it is that by osmosis or by reading lots of blogs and others opinions I have begun to overthink the process. I have let the mantra of others somehow invade my head and for a time dictate how I made my pages. Its only when I keep repeating and remembering its fun, my fun, no one elses fun am I productive. Just my humble opinion.

  96. The attempt to Oprahify the CRAFT or HOBBY and to make it a philosophy instead of what it really is and what it started out being (when we were all having fun) a HOBBY. Since when did I have to find a “deeper meaning” or “cathartic experience” in my pages? Why can’t it be just Fun, plain old fun, something I do for my satisfaction and creative outlet no matter what it looks like or what product I use. It isn’t so much that I am inundated with product ( I have a lot) or that I need the latest and greatest (thats not going to happen unless I get a sugar daddy with a platinium card) it is that by osmosis or by reading lots of blogs and others opinions I have begun to overthink the process. I have let the mantra of others somehow invade my head and for a time dictate how I made my pages. Its only when I keep repeating and remembering its fun, my fun, no one elses fun am I productive. Just my humble opinion.

  97. The attempt to Oprahify the CRAFT or HOBBY and to make it a philosophy instead of what it really is and what it started out being (when we were all having fun) a HOBBY. Since when did I have to find a “deeper meaning” or “cathartic experience” in my pages? Why can’t it be just Fun, plain old fun, something I do for my satisfaction and creative outlet no matter what it looks like or what product I use. It isn’t so much that I am inundated with product ( I have a lot) or that I need the latest and greatest (thats not going to happen unless I get a sugar daddy with a platinium card) it is that by osmosis or by reading lots of blogs and others opinions I have begun to overthink the process. I have let the mantra of others somehow invade my head and for a time dictate how I made my pages. Its only when I keep repeating and remembering its fun, my fun, no one elses fun am I productive. Just my humble opinion.

  98. I believe that the “time constraint” on making these beautifully designed pages is what keeps a lot of people from scrapbooking. They look at the hobby as something that takes away their precious time rather than looking at it as the time they spent making a memory.
    The scrapbooking industry needs to step back a bit and help people make timeless pages in their scrapbooks using more of the basic items and doing it in a short amount of time. We also need complete instruction “how-to’s” on creating these pages – not just a recipe of the products used. I wish there was a magazine out there that actually told how to do each page shown step by step. This would prove so helpful in allowing people to learn from the idea as well as see how simple it could be to make the page, thus less of a time constraint. Now, you have to go buy the products listed and then try to figure out how in the world they made that page. Lots and lots of wasted time going into the “design” element vs. making a lasting memory.

  99. I’ve recently started my journey down the “digi” road of scrapbooking.
    My complaint is that regular “paper” companies do not support this side of scrapbooking.
    I know a lot of people were complaining about the amount of product out there, but that isn’t my complaint. I love the DIVERSITY of products I find in the “paper” world. I would just like to be able to find the same product in the “digi” world.
    Tinkering Ink has seen the “digi” revolution and released their papers on CD for digi scrappers… I’d like to see more companies follow their lead!

  100. Katherine Chapman says:

    After reading all the comments here, I can’t help but feel saddened over the great divide created between the the perceived celebrity scrapbooker and the average scrapbooker. I guess, after scrapbooking for 12 years, that it’s nice to see scrapbooking taken to an art appreciation level…but somehow, it has with it, a negative vibe.
    I’d like to see the negative aspects of scrapbooking removed from the industry and online communities…and a focus on the positive. The simple reasons why scrapbooking could be so valuable to a life and its legacy.
    The future is full of possibility…and I hope for a positive change in the world of scrapbooking to draw more in…for the more positive reasons, and less for the money, fortune, and fame…if there is such a thing in the world of scrapbooking.

  101. The thing I would most like to change about our industry is what I see as the commercialization of scrapbooking. We have gone from having fun with some old photos, colored paper and funky scissors, to spending huge amounts of money on “must have” products. The sale of scrapbooking related products is now a multi-million (billion?) dollar industry. While we are still encouraged to preserve our memories, we are also inundated with ads, emails, and blogs letting us know how much better our pages will be with particular products. This commercialization and hype is overwhelming to new scrapbookers. Many people feel they can’t get into scrapbooking unless they are willing to eat, sleep and breathe scrapbooking, spend all their extra cash on product and kill themselves trying to get published). Veteran scrapbookers are also affected. We begin to feel guilty if we don’t have the newest product, or if we have neglected our scrapbooking for a time, or if we have scrapped for years and never tried to get published. De-commercialize Christmas? Sure, I’m all for that. Let’s just put scrapbooking second in line for some change.

  102. I want to see creative ways to document every day life. Photographs capturing unique perspectives, journaling that records in inane along with the mundane, and multiple photos on each 2 page layout.
    I’ve had enough of the single posed photo layouts with “Katie, you’re so cute” as the only journaling.
    I want to know the story behind the events. I want the photos to stand out, and show something other than a kid hamming it up for the camera.
    In magazines I want the layouts to be printed LARGE ENOUGH so that I can read the journaling.

  103. I used to love to read the scrapbooking magazines. They were interesting and inspirational. Now, I’m overwhelmed. Paint, chipboard, fabric, sewing, multidimensional embellishments. It’s too much. I’m intimidated by the featured layouts. They’re created by graphic artists not by ordinary people and I can’t duplicate them. And for some reason, I feel like I should duplicate them. The journaling has gotten to be too much too. Does every scrapbook page have to have some beautifully written, deep, heartfelt essay? I liked your “Big Picture” book. It was fun and non-threatening. The things you can do with a pen, some pictures and one piece of patterned paper.

  104. Kimberly Fetrow says:

    Staci – this is a VERY expensive hobby. 12 x 12 paper is $.80/sheet! Somehow make it less expensive so that more of our society can afford to keep their memories AND eat.

  105. And I thought I was the only one who was sick of one photo layouts. Who has time for that?

  106. I agree with a lot on here. I think magazines do need to reflect different things. So many things are starting to look the same. Everybody seems to just be copying each other. I think having small items that are very inexpensive would be the best thing to get people excited about it.

  107. Cheryl Wilson says:

    Too much product.
    Cost is outrageous.
    Too many trends.
    No encouragement to project our individuality in our scrapbooking. Although the layouts in the magazines are beautiful, it would probably take $10 or more to do one page!
    In it’s quest to outdo itself to sell more product and make the most money, the industry has forgotten that we scrapbook to preserve our family’s memories, not to make the fanciest, most expensive, loaded-up layouts. That being said, the industry is what we, the scrapbookers, make it. We demand, they supply.

  108. I just get so tired of the race for new product. Two new releases from most companies every year is just way too much. My stuff is outdated five minutes after I buy it and it is so wasteful! I wish that we could somehow change that culture of always having to have the newest and coolest stuff.
    Cost is also an issue. Would love to see a company come out with a brilliant way for us to save money on this hobby. :)

  109. I agree there is too much Stuff and it is overwhelming for people who have never tried scrapbooking before. It seems that the industry now is all about MONEY and not about the reason we started…telling stories! Photo Albums are still valuable tools as archives of pictures. Scrapbooks tell the stories of the photos
    One photo layouts are NOT real! I know on average with digital technology we are all taking WAY MORE pictures than in the past. So, why are the magazines just showing one expensively blown up photo on each page! KEEP IT REAL…we mostly get 4 x 6 photos…most of us really DON’T want to crop it to 3 x 4! some of the pictures we take are lousy but are the only ones that are behind the story. Please start showing REAL pages with REAL pictures (blurry, not enlarged, and sometimes downright off center and bad!)

  110. If I could change one thing about the industry, I would bring more focus back to photo safe products. I see more and more suggestions to add random things from everyday life (i.e., sticky notes, bottle caps, notebook paper, etc.)to your pages without mention of how to make it photo safe. I remember not so long ago when every magazine or idea book made mention of the importance of using only photo safe products in your scrapbooks. I never see mention of using deacidification spray any more. There is no direction as to when it is OK to use non-photo safe products or how to use them safely in your books. For me this is the foundation of the hobby/industry. Without the products that preserve the photos and memories, our albums are no different than the ones made by past generations that end up yellow, cracked, faded… ruined. For me that is what was/is revolutionary about scrapbooking at its root. The art is a wonderful avenue to pursue. I love it myself, but if it is gone in a generation, it was a fun experience and process (valuable in its own right), but it is no longer a scrapbook or a preservation of a memory for generations to come.
    Would love to see a transcript of your keynote address afterwards. Next best thing to being there. Good luck!

  111. As mentioned before, the zillion products that every company releases (that make us feel bad with what we have and not really use it) and especially- the COST- oh how expensive everything is… I live in Israel and the shipping just makes everything even more expensive. If the products were cheaper, it would have been easier for me and my “international friends” to order…
    Oh yes- the price of the online classes too…

  112. I have to admit I’m kind of surprised by all of the negative comments about the industry. I love that there is so much diversity within the scrapbooking community. There are books on simple scrapbooking (Rebecca Cooper’s book, Cathy Zielske’s books and your book are great examples) and there are artists out there whose layouts are design master pieces (Heidi Swapp). We, as individual scrapbookers, get to choose. And that is what I love, all the choices. This endeavor can be very expensive – IF WE LET IT. Or it can be downright inexpensive. No one forces us to buy all those products. I would much rather have the incredible selections we have today than what was on the shelves 15 years ago when I started. I say keep up the great work and keep those new products coming. I am the one that gets to choose what I spend my money on.

  113. I love the ideas that are coming out about using papercrafting and scrapbooking techniques for home decor. I would love to see more of that. My sister is not “in” to creating albums but she loves some of the ideas for incorporating photos into her home decorating.

  114. I wish scrapbooking would go to a more K.I.S.S way of thinking. (Keep it simple stupid) I think many have lost the reason we do this. Everyone is competing to be on this design team, submit in this magazine etc.. When I look at peoples pages I think yes its beautiful but were they really doing this for their family memories or get published???

  115. I would like to see the scrapbooking industry go ‘back to the basics’ and encourage those who don’t scrap to join us. Sometimes, we don’t keep it as simple as we should for those who show interest but don’t think they can possibly ‘keep up’ with what is shown in the magazines or on tv. Why not have an issue devoted to the beginner and what can be done with a couple of sheets of cardstock? Just a thought.

  116. I would like to see the packaging of products simplified. There are some brands I refuse to buy because I know that I am paying for the cost of the packaging and not the product inside. If it is a product that I really want, I go look on Ebay and get what I need without the packaging.
    I’d also like to see more ‘back to the basics’ type things in the magazines. while most are lovely to look at, I don’t have the time or money to duplicate most of what I see. There’s more emphasis on the product than on the photos and I think that is sad. I want my photos to be what is remembered…not what embellishments I used.

  117. Scrapbooking means different things to different people. Yes, I agree there is an unbelievable amount of product out there, but I think it all needs to go back to the individual creativity. For me it is truly the documentation of memories. Each person decides how to do that documentation. I enjoy that there are many choices. I try not to stress over making my layouts or albums look like someone else’s. I try to concentrate on the memories and being creative in my own way.

  118. I love all the products and it can be overwhelming and expensive.
    I try to stay away from the stores and only go inside every 2-3 months and focus on using what I already have. I love the bundled product where everything coordinates. Paper, embellishments, stickers, stamps, (CTMH)

  119. Here’s a positive thought to provide a bit of balance . . .
    A couple weeks ago we celebrated my aunt and uncle’s 50th wedding anniversary. The night before the party a few of us (my husband, 37, his female cousin, 45, and her nephew, a freshman at Carnegie Mellon) gathered to finish a mini-album that I had yet to complete. What a diverse group!
    We had a blast looking at the photos, some recent, some years old. We all contributed, with writing stories, using product, printing a couple of new photos. When we called it a night, the album was not what I had expected. It was not artistic enough, but it was much more heartfelt and that was what Lynn and Ed appreciated the most.
    Sometimes I find it hard to see the forest through the trees. This was one of those moments where the forest was startlingly clear. I am going to hang onto that perspective.

  120. I would like to change the nastiness of scrapbooking. I am meaning the nasty blogs, message boards etc.That is one BIG thing I would like to change.This is such a big industry, created by women, for women (men are always invited)with paer glue and pictures, go figure. Public people are getting crucified over and over again..brutal. You don’t see men doing that do you?

  121. Basically I agree with everything here.
    -Less emphasis on artsy pages that take hours to produce.
    -More emphasis on putting your story onto paper, journaling, using your own handwriting, using the imperfect photos you have, and recording events where you might not have a photo.
    -Less competition in the industry, and does every published scrapbooker need to write a book and a product line?
    -I’d like to see more coordinated lines of products that expand over time. Many products get discontinued making it much more difficult to use up the supplies you have because coordination is a difficult prospect. Direct order companies are so successful because their coordinating products are still available months and years later.
    -Someone above said they’d like to see pages that would make them think “I can do that” not “how did they do that”. This is so true.
    I have been scrapbooking for 3 years but still feel intimidated that my pages aren’t good enough, don’t follow the latest trends, and wouldn’t win a scrapbooking award. It isn’t about that. It’s about preserving your memories and telling your stories.

  122. Well, what can I say that hasn’t been told already, I agree is expensive but that’s like smoking if you are addicted you will keep buying.
    I think the most important part is probably the most difficult, convince the scrapbookers new and advanced that their scrapbooking is perfect as it is, that you don’t have to do this o that, you don’t need a style or use only the latest papers and tools…. That every scrapbook is and should be as diverse and different as we are from each other.

  123. I’d like to go back to the days when scrapbooking was a great hobby rather than a lifestyle choice. I’m not an “artist” – most of us aren’t. I think we’d all like to see more “regular person” pages and products rather than five hour, one photo masterpieces. I’d like to go back to the days before CK Hall of Fame, Memory Makers Masters, Scrapbooks, Etc. Creative Team, etc. I’d like to see more people published, not just the same people. And one of the reasons that Becky Higgins is still so popular is that she has stayed with the foundations of scrapbooking. She creates simpler pages that we all can copy rather than works of art.

  124. The industry needs to get away from the “scrapping is art” aspect. This is a hobby and should be marketed as such. When individuals decide to make time for some type of activity in their busy lives it should be something they can pick up easily and enjoy. Then they can make it what they want.

  125. There is not much I’d want to change. I notice trends in scrapbooking, but who says you have to follow them?? There are no rules to this hobby! You can do what you want – when you want – Thats the beauty of it!

  126. I love all the choices out there for products that keep our creative options open. I love that there are “celebrity” scrapbookers that show us different ways things can be done and keep us motivated. I love that we can create pages that make us happy and preserve our memories but that we can also use this hobby as a creative outlet as well. I think after reading these comments what I would change would be that some how we could communicate to the scrapbookers or future scrapbookers that you can use scrapbooking for creating simple pages with just cardstock and papers or you can create whatever you want as artsy as you want…that it is a hobby that can be whatever you want it to be at whatever level you want it to be at. We are all different and we all want different things.

  127. I love all the choices out there for products that keep our creative options open. I love that there are “celebrity” scrapbookers that show us different ways things can be done and keep us motivated. I love that we can create pages that make us happy and preserve our memories but that we can also use this hobby as a creative outlet as well. I think after reading these comments what I would change would be that some how we could communicate to the scrapbookers or future scrapbookers that you can use scrapbooking for creating simple pages with just cardstock and papers or you can create whatever you want as artsy as you want…that it is a hobby that can be whatever you want it to be at whatever level you want it to be at. We are all different and we all want different things.

  128. I know this may be an unpopular sentiment (especially to the companies!), but I wish there were fewer product roll-outs throughout the year. There’s just TOO MUCH. It’s overwhelming and sometimes doesn’t even feel fun to see all of the new products!
    I also agree with many previous posters – I love the simple, straightforward layouts in magazines like Simple Scrapbooks (a la CZ or Becky Higgins). I don’t really want to see layouts that are complicated and take hours to complete. The complex handmade embellishments, the layouts that look like an art masterpiece – they just aren’t achievable to me. Although sometimes they’re inspiring to see, I don’t really want a whole magazine full of them.

  129. One thing I would like to see changed about the industry, is of course the ridiculous cost of stuff… how much does blank chipboard really cost, c’mon? And to put a stop to all the unnecessary tools and machines that one does not really need to be a great scrapbooker.
    For me, the magazine industry is too family oriented for my liking. We are not all mothers scrapping about kids and Disney and I get bored of pages with cutely kids all the time, created by the same people. I think scrapbooking should be more ‘real’, about more ordinary everyday stuff, the challenges of life and not the sugar sweet.
    I usually avoid LSS’s other than for the PP, as the rest of the stuff is marked way too high. I go to Joanns with my coupons and use recycled stuff a lot. Acrylic paint is what it is without a fancy packaging or person’s name on it.
    I don’t feel the need to buy a lot of the latest trends as a lot of them I wouldn’t use anyway and I want my stuff to look original and MINE and my style, so certain product lines I would simply never entertain purchasing.
    I want the industry to be more of an art, not less, but also a simple hobby as well, and think it can be both. The industry should try to promote that less is more and creativity in and of itself is good enough, none of this perfectionism and over embellishing of everything, which is just pushing product. No wonder so many scrappers are turning digi… it’s much more affordable and can be used over and over.
    I think the celeb thing is hilariously stupid and would never ever go to an expo just to see someone ‘famous’. I create for ME and for gifts for friends.
    I don’t submit my layouts or go in for designer competitions, because the latter is usually just a scam so millions of people buy the product and there’s usually no payoff anyway.
    I think we just need to make the industry more common sense and accessible to everyone, artistic or not.

  130. I don’t care for the “celebrity” thing all that much. I would prefer to see more work from a wider variety of people in the magazines.

  131. I can’t really add anything new, seems most of the obvious ‘wrongs’ with the scrapbook industry have been covered. I would just like to add my two cents regarding the perceived ‘expert’ status of many of the ‘celebrities’ in scrapbooking. When scrapbooking first moved beyond the Creative Memories style, it was inspiring to see examples of its true potential. Ali Edwards, Cathy Zielske and yourself, to name a few, came forward with truly meaningful and groundbreaking approaches. Then the whole ‘freestyle’ thing hit and basic design principles, and the focus on photos and memories went out the window. Product became the new focus. Many times you can’t even find the single, small photo on a 12×12 layout so covered with embellishments it looks like they were just dumped on. I have a degree in multimedia/ graphic design and I have to say that many of the ‘experts’ who are designing and being published have no clue what design is. And they are the ones teaching the new generation of scrappers. No wonder these new, and sometimes veteran, scrappers feel so discouraged about creating. So I agree with the majority of scrappers who have commented here: Go back to basics. Simplify. Make this an ‘artform’ that is accessible to all. Leave the freestyle to publications that cater to the mixed-media artists (Somerset Studios for example). I think it’s a good thing to expose the general scrapper to that style, but don’t make it the emphasis.

  132. I guess I am a little disappointed to see that so many people have the opinion that a)scrapbooking is not a form of art and that b)artistic scrapbooking should be done away with. When Creative Memories first came out I was (and still am, actually) appauled at the attitude that anyone who wishes to put an artistic slant on their scrapbook layouts is both wasting time and not going to ever accomplish completed books. To the CM people and many like them, it is all about quantity of books (whoever finishes the most wins). I have been ripped to pieces by CM consultants because I see my scrapbooks as a creative and ARTISTIC extension of who I am. If you don’t, that is fine, I completely understand and salute you for doing what works best for you. But please, do not put down those like me who wish to create works of art on a page…sometimes that tells as much of a story about who we are as the journaling does. I guess my suggestion to the industry is this…maybe we need a new magazine. We have “Simple” we have “Digi”, why not one devoted to those of us who do enjoy the artistic process, instead of having other readers put us down continously in the current magazines. I do agree, however, that seeing the same person published over and over gets old, and that this hoopla around “celebrity” status is ridiculous. Sorry, guess this is not so short *grin*

  133. The costs…the COSTS! These fancy machines that cost so much….and then you find it at Walmart after you’ve forked over way too much for it.
    The glut of “me-too” products. EVERYONE’s doing it…find something new and different instead of just doing the same thing over again.
    And did I mention the cost? ;-)

  134. I guess I’m a bit out of the chore as I live in Italy, but… as we have a very very little market we usually have US as reference point so I’d like to say something.
    I’m agree with many of the previous comments. looking fom the outside.. I’ve knew scrapbooking in 1998 -99 surfing the net and I was completely captured from journal on the pages of the author of that site. The pages were nice but the traditions, the story, the life that they told were the real things that make me decide to start scrapping and bring scrapbooking in Italy as I’ve done later in 2002.
    I think today there’s too much stress on the products then to the real meaning of scrapping.
    hugs from Italy

  135. Debbie Harbin says:

    Comment:thing that I would change for impact:Each person would have to live with their own words and actions spoken to or acted on to another person, for 24 hours. Really live the words we said and the action we did to another.
    my thoughts, Deb

  136. Although this is a living for some, its just a hobby for others and as a hobby it should be easy to pick up and do. Prices good, easy peasy kind of stuff.
    thanks :)

  137. 1. From what I am reading in the comments the struggle for the industry is going to be trying to please the two factions of scrappers (artful vs. basic).
    2. I don’t think we need fewer releases-I think there needs to be more but smaller. I like that Making Memories and 7 Gypsies release stuff on a regular basis throughout the year. I get bored and need to see new stuff. If there’s nothing new expected, I will not visit my lss. I think it would be good for the manufacturers in order to be able to ship in a timely manner; good for stores so they can buy gradually and keep up; and good for customers so they can budget purchases better.

  138. If it aint broke then don’t fix it.
    Scrapbooking is many different things to many different people and whether you like the simple approach or the artistic approach it doesn’t really matter. Stay true to who you are and let others do the same…surely in this day and age we can all respect that fact that being differnt from one another is truly what makes the world a wonderful place. It certainly would be boring if we all did and liked the same thing.

  139. Alexandra L. (Canada) says:

    NEW?? Is there such a thing? Scrap booking 10 years ago was called “My Family Album”. What will keep this hobby interesting for myself alone are some new products [which speed up the process in any way]to COLOUR coordinate with whatever my picture’s story is.
    How does one become a so called “celebrity scrap booker” anyways?? We can ALL be phenomenal users of product when we receive FREE kickbacks from companies to promote their product.It is absolutely ridiculous how “celebraties” cash in on big box retailer’s concepts and think they have come up with something new (just overpriced). The SIMPLEST layouts by anyone exemplifying their love of their family, friends, or themselves keeps it interesting and ACCESSIBLE for everyone. Less advertising in magazines and more ideas, tutorials in the future would be great. Simple Scrapbooks magazine is still the best for this.

  140. I have friends who are interested in the IDEA of scrapbooking but cannot seem to get started. They go to Michaels and are not very inspired (it has sort of a warehouse-y feel, let’s be honest) and they either don’t know about a LSS or are intimidated to go because they’re “new”. I think a way to get MORE people involved in this fantastic hobby is to create an easy entry path into it so a brand-new scrapper can say, “I want to get started. What do I need and how I do I do this?” without being overwhelmed. A baby steps program! :)

  141. Jennifer W. says:

    I totally agree that I would like to stop. the. nastiness. We are all — mostly — women struggling with the same things, loving the same, hurting the same, and doing this hobby/art — whatever — for ourselves and our loved ones. If you want to buy the newest stuff, buy it. If you like simple pages with cardstock and photos, do that. There is room for all of us and all of our pages. All. of. us. The nastiness out there is what is really a turn off for me. If you don’t like celebrity scrapbookers, don’t read their blogs or buy their books. Let’s all decide to make our own decisions about this hobby/art and stop being so judgemental about everyone else’s choice. Come on, ladies, enough with the nastiness.

  142. Less emphasis on trends and products and more on expression. I think you already preach this message loud and clear Stacy.

  143. I think one of the things that is so wonderful about this hobby is that there are so many different styles out there. Everyone can find a home style they truly like and enjoy along with products that go along with it.
    I think scrapbooking can easily be compared to the fashion industry. There are many different styles and every year there are new fads. However, you personally choose your own style and choose the look that best portrays yourself to the outside world. There is no right or wrong. You can wear simple clothing with a classic style or be the trendiest thing coming down the street. You can change your style as you change your moods. Your style and look evolve with time.
    The biggest thing needed in the scrapbooking industry is an ACCEPTANCE that there are many different styles and many reasons for coming to scrapbooking. And they should all be supported and uplifted. There is no right or wrong style. You choose the best style for you and dabble in the others as they interest you.
    There needs to be a way to let those who are considering the hobby know that it is a very flexible hobby and they can turn it into what they need for themselves.

  144. I’d love to see more “regular” scrapbookers getting published. While I really admire those pages that take your breath away – and there should definitely be a place for them because they can often be inspirational – it would be great to see what more of us ordinary scrappers are doing. How are we getting more photos on teh page (when we don’t have software to make them all teeny), how are we just getting our stories down.
    And another thing I would really really like to see – ranges of BOY stuff. There is so much seriously great stuff for girls – but not so much for the boys. And different kinds of boys. Some are boisterous, some are quiet, some are messy….. just give me more choice on the boy stakes and I’d be thrilled! :)
    Thanks Stacey for giving us the chance to say something.

  145. crafterbeth says:

    As a long time scrapbooker and instructor the main thing I try to get across to people is that you “don’t have to be artistic or crafty” to scrapbook. You can preserve memories and create treasures for your family without trying to create perfection. Enjoy the process because if you made it your family with think i’ts beautiful.

  146. The biggest thing for me would be to make sure we keep it about telling the story- WHATEVER your story is- and to keep it real. There used to be more chat about taking good photos (because the reality is most of us take less than perfect photos) and that’s gotten lost lately. I’ve been scrapbooking for 6 years and find myself buying more now and actually scrapping LESS because for some reason I’ve slowly become intimidated, overwhelmed and out of touch about what my personal style is. I’m a great scapper in some areas and other areas I’m just a disaster (sewing machine+me=disaster LOL) and I don’t want to feel like I’m less of an artist (and YES, this is both a hobby AND an art form) because I can’t do all the sub genres of the current moment. I also don’t want to feel like I’m less of a scrapper because I’m using paper released two years ago and that particular pattern or style is now outdated.
    I personally have no problem with the “celeb” scrappers and often find inspiration in what they offer to us.
    Great topic, Stacy! *keeping fingers crossed it stays civil* (the ugliness that abounds lately is just so, well, UGLY and UNinspiring)

  147. I am a psychologist who has used scrapbooking in my practice both as part of a treatment plan….to treat various emotional issues….as well as a preventive measure….to prevent development of depression, etc. I would like to see more people embrace scrapbooking as a healthy means of self-expression that is good for overall whole-self wellness….as a means of artistic self-expression that promotes gratitude, reflectiveness, faith, and in-the-moment living. Just my thoughts.

  148. I’d like to see the emphasis return to the photos and the stories. The industry is so caught up in the latest and greatest products and styles that we have forgotten why we do this in the first place. It’s about the stories and the memories – not how much newly released product you can fit on one page!

  149. Someone already said this, but it bears repeating: If I could change one thing about the industry, I’d make it more user friendly for the newbies. I started scrapbooking ten years ago, when choices and supplies were limited. If I was a new scrapbooker today, walking in to a store for the first time, I would probably walk out because I was intimidated. There needs to be a greater emphasis on growing the craft, not on confusing people. Thank goodness SS takes this approach.

  150. heather (h2) says:

    I would like the scrapbooking industry to look at its sustainability. More cooperation of wholesalers with LSS and less or different releases for chains.
    WHY? Because there is too much product; its getting more expensive b/c with soo much product, manufacturers need to cover their potential losses on lines that don’t sell instead of pricing “chipboard”, for example, accordingly.
    I do not own a store-I am a consumer…..but I truly enjoy this hobby/craft/art. I would like it to be there in some form for my daughter to enjoy. I fear that the industry needs to become more financially aware (for customers, for LSS) or scrapbooking will continue to lose peoples’ interest because of 1)the cost, 2) the inability to “keep up with the trends” and 3) the inability to attract new people (due to the overwhelming nature of starting something with soo many product choices/ techniques/ tools)
    SJ Help prove me wrong!

  151. I agree with most of the previous post, but must add my opinion about single photo layouts. Who has the time or money to scrap one photo on a page? I’m sick of magazines full of one or two photo layouts. Also, the odd sized enlarged or reduced photos. How about a scrapbook magazine with true multi-photo 4X6 photo layouts? That would be worth it’s weight in gold!

  152. Stacy, you embody what I wish everyone felt about the scrapbooking industry. I’ve been lucky enough to hear you speak several times, and you hit the nail on the head every time. I just think the industry as a whole somehow intimidates beginners. So much to buy, scary and complicated to newbies. Once, ages ago (at Yesterdays in Redmond, WA), you inspired me so much – to keep it simple, get the journaling down on paper, and not to follow ‘the rules’. I still have fun with the artsy/creative layouts, but one of my favorite mini albums is extraordinarily simple, I made it after that lecture class, my favorite photos, and why I love them. I don’t think that really answers your question…unless it’s to somehow get the message across that simple is fine!

  153. To please remember that not everyone who scraps fits the mold the magazines want us all to fit into: married with children. So rarely do you see anything geared towards those who scrap for fun – not as a document to their children. As someone who is childless I find it very off-putting.

  154. I agree with the other comments about the cost of scrapbooking supplies being too high. It’s discouraging to see the never ending release of new products. It almost seems that our supplies are outdated by the time we take them out of the packages! Of course, we don’t have to buy all of them! I’m reminded of lesson I learned years ago when I took a sewing class. One of the store’s clerks wore the most gorgeous and well-made outfits which she had sewn on her very old machine, not one of the trendy new electronic models. Her skill and artistry were the most important factors in crafting her creations. I am pretty new to the current scrapbooking and card-making world although I have made my own scrapbooks in the past and have always made cards. It didn’t take me long to realize that I don’t want to get caught up in trying to “keep up”. Like many others, I enjoy creating for myself, my family and my friends. I have fun looking at the gorgeous supplies but always try to buy what I need when it’s on sale or when I have a coupon. I suppose that the industry is what it is at this time and can charge what consumers will pay. That’s business. I would like to see more examples of the average person’s projects and more instructions for techniques in publications and, it wouldn’t hurt to have you include a few more coupons either. I think the industry should keep this in mind too. “Simple” is “in”.

  155. I will try to keep this short and sweet:
    1. More emphasis on storytelling..less on scrapping that one beautiful photo that only a pro could take. Show us how to scrap those awful school photos, use the photos that average people take and show us how to scrap a spiderman birthday party.
    2. let’s vow to do an entire issue with layouts from unpublished scrappers. You know it’s bad when I can recognize someone’s child in 3 different magazines.
    3. I find myself going back to magazines from 2 years ago when the styles were a little simpler. The new stle is very artsy and intimidating even to one who has been scrapping over 10 years.
    4. Define styles and then publish layouts for each style in it’s own section. Top 5 layouts for digi, freestyle, simple, graphic, shabby chic, etc.
    5. do everything you can to support the local small stores. Without them scrapbooking will die.We can already see stores closing with companies closing right after them (Lil’ Davis as an example)
    6. Find new celebrities…have your readers submit layouts and essays about why they should be the next big thing. Have people send in videos showing how to do a technique and show the top 5 on the website.
    7.Publish layouts using older product…”Everything old is new again” I don’t want to purge everything I paid $1000′s for..I thought it was cute then and most of it is still cute today.
    8. Memory Makers did a great series a few years back – each issue highlighted a certain member of family and how to scrap it..brothers, sisters, grandparents. Included journaling and photo tips…I loved it. What if you had a plan for how to scrap your child for the year. How to make a scrapbook about yourself in a year with a plan in each issue..
    Okay, so it’s not so short .Hope this helps Stacy…keep up the good work and the positive attitude.
    Laura H.

  156. I have to say that I agree with the comments about scrappers personally in direct contrast to the industry itself. I would love to live the ideal that each person is free to use whatever products they choose whether they be the “now” or the “stash-backs”…after all, in my alternate reality…it is about telling my story around whatever “snaps” I have managed to capture. The industry should be left at just that..a provision of ideas and products…but it is only you as a person who can create, and nobody has any right nor purpose in criticising your memories!

  157. There simply is not enough diversity. Period. Seeing the same kinds of layouts with the same kinds of themes is boring. Not seeing people who look like me is even worse. It has stopped me from wanting to submit my pages and purchase publications. There is not an embracing nature when it comes to the industry. The industry is all about making money and it has become extremely obvious that this is the case. Back to my one thing…diversity. A true embracing of diversity. That means the people in your office, on your staff and in your publications.

  158. Many of us used to embrace the industry, now we see it as nothing but money hungry. I’ve cut way back on my purchasing as a result. While some products are very reasonable, some are just outrageously priced (and I am lucky enough to have money to buy what I want).
    I think many scrappers are looking for community and thinking they are going to find it in the industry. They aren’t. Things are very different than they were even just 5 years ago.
    So, put a little caring back into the parts of the industry that see the scrapper simply as an open pocketbook. Keep prices real. Reduce the amount of copycat product out there – there’s just too much. And finally, put the emphasis on telling stories – that’s why many of us started this thing in the first place. For some it’s craft, for some it’s art. For all of us it’s about telling a story. That should be the focus. Help us with that.

  159. Denise Morris says:

    The technical aspect has become so overwhelmingly cumbersome – color coordination, balancing a page, “proper” page layouts, sketching the layout first, etc. What has happened to being just plain old creative and going with what feels good to you? You can’t dictate creativity.

  160. Abby Arthur says:

    I would change the focus from celebrity scrapbookers to everyday scrapbookers. I am also weary of the constant focus on the newest supplies and CHA releases and having the best. I wish that all scrapbook magazines had more layouts from readers who are not celebrities. I do appreciate that Simple Scrapbooks doesn’t have a contest to find the best scrapbookers each year. It is refreshing.

  161. Stop making scrapbooking a “Fashion” with something new as a trend every season that gets out dated so quickly. lets do what we want to remember and creat memories without feeling we are not keeping up withthe latest and expensive “must have”. Stop the magazine LO’s being an advert for the latest and greatest “must have”

  162. Jennifer B. says:

    I have to agree with the comments about all the negativity online. I used to participate in a couple of message boards–now I don’t even waste my time. Once you get burned, you stay away–and it happens all too often.

  163. I think the industry needs more diversity and a new focus on a wide range of ideas for layouts – not just focusing on the preciousness of children. There are many nontraditional families, childless couples, singles, teens, and elderly scrappers out there that can’t glean inspiration from the 30th single photo layout of a perfectly posed child. Further, I’d like to see more layouts focused on themes – sports, travel destination, pets, other hobbies, and the actual events of our lives.

  164. I agree with all the previous posts. The industry has become very big very quickly and I feel it has lost sight of the purpose of scrapbooking. Not to make the most artful page, but to put a lasting memory in a book for generations to come. I’ve been a CK and SS subscriber for years and I find myself picking up the SS more and more for the simplicity and the purpose of my pages. I love the celebrities and read most of their blogs but I do agree that the regular ‘everyday’ scrappers should be put in the spotlight more often.

  165. As someone who has worked in the
    ‘industry’ for years now, I have taken a hiatus…much to my personal delight. I have only recently been able to get back to scrapbooking. I found that for myself the layouts that I was producing were more for what they looked like than what they contained. It’s easy to become overwhelmed with technique and newest/greatest product. It’s even easier to forget your focus while doing so.
    For me, scrapbooking started as a hobby and somewhere along the way it lost it’s hobby appeal to me. I seriously have had to step back and refocus. In doing so, I found that now that I’ve returned to scrapbooking for MYSELF instead of scrapbooking for a magazine or for others and manufacturers, that I’ve embraced the simpler aspect of my personal scrapbooks. I’ve neglected the techniques and focused on the story. For me, it’s about not only the creative outlet of just doing something for me, but remembering the moments (all of them – good and bad). I feel compelled to capture what I feel about my family at this stage in my life. In fact, hubby looked at my recent pages last night and started crying…so my new, simple pages must be doing the job, huh?
    SO for me, when I look at magazines, I look for layout ideas now. I look for the amount of photos used, the colors used, the seasonal ideas, the memories captured, and the journaling ideas. The ideas don’t have to be over the top, they just have to be well done. I don’t need anything more than that.

  166. I have to agree with all the comments about too much product. I’ve been at this for 10 years, even own a small store for a while so i do understand the business aspect of selling the latest and greatest, but the focus should really be about the photos and the stories, especially how to tell the stories. Your Library of Memories Class really changed my approach to scrap booking and the way I tell my stories. (and the scrap/photo album idea was genius!) Perhaps more mainstream media coverage (to get new people interested) and how about some more DIY shows on TV showing how to use product. And if newbies could just see past all the clutter of product to the real heart of why scrap booking is so satisfying, then the industry might have a chance of surviving by attracting new custommers all the time instead of sucking dry the current customers who are getting tired of new releases every minute. Just my 2cents.
    Love what you do Stacey!

  167. There is way too much emphasis on product. Another poster called it “fashion” and that is what it seems like, except that scrapbooking product “fashion” changes so fast that it is impossible to keep up. It is also frustrating that all layouts that are published contain new product. I understand that this is so that when a reader sees something that they like they can go out and buy it. It just seems that there is always something new in style. All that being said, I think more emphasis on ‘scrapping for yourself’ and not the industry is something we need to remember.

  168. I have had enough of “Scrapbook Celebrites” publish layouts that are good regardless of who designed them. It doesn’t even have to be good anymore to be published. As long as it has the “right” name on it.

  169. to be honest, i’ve abandoned paper scrapbooking altogether, and thank goodness i landed in the digital world, or i’d be back to not recording any of my memories.
    the decision to quit/turn digital was all because of product. price, availability, the INability for things to coordinate with one another… it became just too frustrating. the flexibility AND PRICE i get from digital scrapping really saved me.
    in addition, i think that the industry gets a bad rap from being pegged as — and let me interrupt this thought by saying that I DON’T THINK THIS!!! — being dorky, or being something that only SAHMs do to fill their days. again, I DON’T AGREE!!! — but i think that we need to work to change that common opinion and attract new scrapbookers to the industry. scrapbookers who are not just SAHMs, or moms, or even women! the industry needs to attract people from outside of our circle and really shine, showing that scrapbooking is not just for moms who want to make scrapbooks about their kids.
    Stacy, thanks for taking the time to ASK these questions… it shows that the industry is concerned about its clients — now let’s hope that things change a bit in response!

  170. Katherine McKamey says:

    More ideas for scrapping the “real, everyday photos” – you know, the ones that are a bit blurry ’cause you took the camera outside into the heat after being in the ac and took some quick pics of the kids being silly or the cicada that just molted and is resting on top of his old shell… or as my DH says “the Real people pictures not the professional photographer pictures.” While I love to look at the professionally posed shots of most of the pages now shown in most Scrapbook mags I have to admit I am super intimidated by them. When I look at the photos I have, pictures I took of family, friends, activities, and silliness (that abounds in our household!) I have to wonder what would some of these single photo pro scrappers do with them. While I will never submit one of my pages (’cause I take all the product out of the packages and don’t keep track of which company made what item) I would like to see some ideas for scrapping the everyday 4×6 imperfect photos- because that is what I have to tell our story and that is what I most want to do.

  171. Enough with the “faux” celebrities. Just because they’ve been published a few times does not make EVERY layout they do print-worthy.
    More focus on stories. More focus on the obscure stories. More photos per page.
    Less “must have latest greatest” products. Learn to use what you already have (even if it’s CM paper from 10 years ago).
    How to use tools in many ways.
    LESS digital manipulation. I spend all day on a computer. The last thing I want to do is come home and spend MORE time on the computer to scrap. The tactile art of scrapbooking is what keeps me sane.

  172. Apparently there is a lot wrong with the industry…I just wanted to comment on what is really right with it. I love the online side of it–I don’t participate in message boards but I love the blogs and online classes. There are so many “regular/everyday” scrappers that are willing to share what they create. And even the “celebrities” showing what they do for fun and their own personal albums. BPS is really excellent in the fact that the “celebrity” is leading a class and then everyone can share their interpretation of that–which is where I gain tremendous inspiration and confidence!

  173. Where have all the scraps gone? It seems more about embellishment than scraps…you know, movie ticket stubs, old receipts, etc. We are in the digital age and these scraps are phasing out! Time to preserve the scraps, and stop focusing so much on product!
    Just my 2 cents! : ) Elaine

  174. 1) The community has been lost-small scrapbook stores can not compete with online/qvc/mega craft stores.
    2) Need to focus on paper/photo/journaling rather than all those embellishments. The “heart” of the industry is getting lost with all the “stuff”

  175. As others have mentioned “celebrities” just need to go away. It really is sad when I can spot several children and/or LO design by a “celebrity.” Diversity. Enough said.
    I miss seeing the simple LOs. I haven’t picked up a CK magazine in months b/c the LOs shown are too busy. I often ask, where is the story? Heck, where is the pic? All that artsy business for a small 4×6 pic? It’s a waste to me. I take a lot of pics, perhaps not the best pics but I take a lot and scrapping the one pic just isn’t my style. Becky Higgins is someone whose work I like to see b/c she can put more then 6 pics on a LO.
    I’m just rambling here so I’ll wrap it up, end the celebrities, end the “gotta have it” stuff, end the dream teams, end the one pic on a LO w/ bunch of stuff slapped on there. Add diversity. I have yet to see someone like me in magazines. Add new ways to use product that is considered passe, yet bought 2 yrs ago.

  176. Totally love someones statement above about “wheres the scraps” Empheria of our lives is important to add to our books and the average person can relate to that—
    But to follow along that path the other SCRAPS– the paper scraps more emphasis on using them BUYING new embellishments– Simple pages with everyday stories.
    And finally– Pages that embrace multiphoto- 4×6 photo—- seriously do you remember the first time you cropped a photo????

  177. Stacy’s Question: If you could change one thing about scrapbooking (and/or our industry in general) that would allow more people to embrace and enjoy this amazing hobby, what would it be?
    Nancy’s Answer: There needs to be acceptance and allowance for diversity of all kinds. (I’m not talking about ethnic diversity here…. I’m talking about diversity in the types and reasons of scrapbooking.) The industry need to reach out to different people, who would scrap for different kinds of reason.
    Maybe it’s art. Maybe it’s the story. Maybe it’s the picture. Maybe it’s just creating something. Maybe it’s therapy. By showing and encouraging all these types of scrapping and memory preservation, perhaps more people would jump in! Right now it has a “stay at home mom with kids” image. Which is part of the story. But not all of it.
    And while on my soapbox, I hope that the industry can find a way to keep the local (non-chain, non-discount) scrapbook store alive. These are the places where diverse scrappers can get advice, help, ideas. Also, it would help in keeping new products fresh. I want to see more than stuff from big name companies that produce a bunch of stuff that all looks the same. A big box scrap store (or craft store) just perpetuates the mainstream (boring) stuff.

  178. Amy Zarrella says:

    I am just hoping that Stacy posts a copy of her speech for those that can’t hear it. I am sure that it will be wonderful!

  179. As someone who recently started scrapbooking I would have to agree with the comments that it can be (is) very intimidating walking into even a Michaels scrapbook aisle and seeing the variety of stuff that’s there. I could recognize paper and stickers and that was about it. I was scared to even buy a piece of paper. What got me finally into the hobby was digital scrapbooking. I was already comfortable with a computer, I had already used photo software and I found a tutorial that baby-stepped me through getting a page produced. I think the tutorial even used a free-download to start. Once I was comfortable scrapbooking digitally I worked up enough courage to actually walk into a scrapbooking store and I took a class there to learn paper scrapbooking. I know that not everyone can start that way, but maybe have a special interest publication that caters just to the newbie. It could explain the different ink types and where and how to use each type. It could explain rubons and alcohol inks and what embossing is and how to do it, etc., etc., so that some of the fear can be allayed. Heck, I would like a magazine like that.
    I would also like to see more everyday stories, including how to scrap/journal the bad times. Maybe an occasional reference to art/photo journaling ala Creative License by Danny Gregory.

  180. Folks need to go back to the basics and remember why they started scrapping in the first place. It wasn’t to compete with everyone else on who’s layout was the best or most creative – it was about capturing that one moment in time that you, your family & your families family would remember forever. When my grandkids (should there be any) look back at my albums – they aren’t going to care that they were created with the latest/greatest technique or embellishment. They are going to care that someone took the time to write down the memories those pictures invoked. Scrapping should come from your heart – there are no set rules that you have to follow outside of keeping it acid free and safe. Let’s get back to keeping it simple.

  181. Hi Stacy,
    Something has always stuck in my mind. I took a little class at Apropos in Spokane from you and I remember you saying how you scrap with “pleasing imperfection;” how you sometimes cover up a mistake with a scrap of paper and how you once had an editor at SS who would hunt for these and touch them up for the magazine. Seems that the magazines are putting a picture of a scrapbook page out there that is unattainable by many if not most, similar to how the fashion magazines use wafer thin models and even airbrush them. Unattainable.
    So…how about even more focus on “pleasing imperfection,” even more layouts published with everyday photos (those taken by plain ‘ol folks and not scrappers who are also photographers and graphic designers). There’s a place for them all, I think. Seriously, I doubt many wannabe scrappers actually believe that you don’t have to measure with a ruler and know the rule of thirds and understand balance and aperture to scrapbook.
    Thanks for reading!

  182. although I love the layouts in the mags I’d really like to see more layouts with more then just 1 or 2 pictures in them. I am not a “art person”. I am a mother of three with over 25 years of photo’s that need to get put into albums. I am new to this whole new way of scrapbooking, “one picture, upclose shots, tons of embellishments with little or no journaling”. If I scrapbook this way it will take another 25 years to get these pic’s into albums. What happened to two page layouts with four pics on each page?? The only reason I don’t subscribe to two of the popular mags is because the layouts seem to look the same. Hopefully the scrapbooking industry will pay attention to it’s “customers’.

  183. Thanks for asking! I agree with what most have said, and would like to add this: I don’t scrap for me…I scrap to tell the story of our life to those who are special, but don’t “know” us well. Like the niece that lives in another country growing up away from us, or the kids we sponsor in Ecuador. I would love to see “The Industry” encourage people to “scrap outside the box” a little more. Also, things are definitely TOO regimented of late. “1 perfect pic + 2 flowers + 1 ribbon + 6 brads = fantabulous page” It’s discouraging for those of us that are not professionals.

  184. stop the competative focus on the products and the elitist attitudes of current vs. old and get back to preserving the memories and the photos… honestly it is a LOT easier to do fabulous visual layouts if you have enough money for the products, but REAL creativity comes from doing a lot with a little.

  185. What I wish for:
    1. A smaller, sample pack from some of the companies–if we can’t afford to spend $20 to try one of everything, make a sample pack so we can see if we like it or not. If it’s good enough, we’ll buy more.
    2. Include instructions!! If we pay $3.99 for an embellishment, we want to know how to use it! Give us some ideas–how to attach it, etc. I love MM because they usually have samples.
    3. Make your websites easier for consumers to use to find stuff.
    4. I know that magazines get $$ from ads, and that the companies send sample products to be used in the pages for the magazine, and there is a definite mutual-benefit connection there. But why does it seem like a regular scrapper has no hope of ever being published because we get to buy the products AFTER they get to the store and then by the time something is created and submitted the magazine editors think it’s outdated, and it probably is because of the publishing schedule, so it would come out months later? It’s just crazy.
    5. I hope that the consumer-friendly, LSS-friendly companies are the ones that make it in the long run. The ones that are greedy and just trying to make millions of $$ off middle-class scrapbookers, well, I hope they don’t. And could someone please tell us the difference?? :)

  186. I am totally sick of the CRAPPY quality of some of the new pricey products out there! I got news for ya; if I buy your product and it doesn’t rub off or stick like a sticker should, I wont call and complain, I just WONT buy any more of your stuff! TEST IT FIRST

  187. I hate what scrapbooking has become: a status-centered, name-dropping, “I’-a-life-artist,” design-team-seeking, scrap-resume, “Look-at-my-studio,” comptetition.
    What started out as a hobby and a way to preserve memories has been stretched to the nth degree. The excess makes me ill.
    Really, I just want some cardstock, a trimmer, some photo squares, and a black pen. How artistic is it to go to the craft store and buy someone else’s mass-produced embellishment?
    Drop the competition. Drop the junky crap. Go back to basics and remember why we all started this craft in the first place.

  188. I’d like to share a story. I was recently in a LSS and overheard a customer ask the sales people what she would need to start as she hadn’t “gotton into scrapbooking but would like to.” Sadly, the two sales people kind of fumbled their way through a response like “you can be as artsy or as simple as you want” but couldn’t really direct the customer to something tangible to buy and get started.
    Anyone who has been in a LSS knows how overwhelming it is as an experienced scrapbooker but how must it seem to a beginner! I think it would be great if the industry had a simple “How-to” kit for the beginner scrapbooker. It’s too bad these store owners could not have directed and inspired this customer to such a product!
    Even though I’ve been scrapping for 7 years, I still consider myself a beginner as I can’t do many of the techniques out there but would like to learn some of them. I would love an affordable product kit with directions.
    I think there is something to be said for keeping it simple and bringing it back to the basics. Some scrappers want and can take scrapping to the artistic and/or competitive level, which of course, is their perogative but I think the majority of scrappers view it as a hobby and are everday, regular scrappers. The industry really needs to target products to this demographic particularly if it wants to attract new people to the hobby.

  189. An openess to ALL styles and levels of scrapbooking.
    I just left a board because of bias behavior. It was allowed — nobody saw any problems with it. It’s mean & ugly!!
    ALL work has value and beauty no matter what the style/design/level.
    I have seen the worst of people in the scrapbooking community. It has been a huge turn off. People are so judgemental and think it’s Ok.
    That needs to change!

  190. Ditto to wanting more focus on a simpler style, less product. I can’t afford to use a ton of prima’s or jumbo brads on one layout. My favourite style is earlier Jamie Waters and ‘The Big Picture’ because it looks good, tells a story and is attainable…it works for me!
    Less focus on crafting pieces for layouts that take ages. Less focus on stunning 8×10 photos.
    I’d like to see Simple Scrapbooks focus on layouts that are simple in style AND simple to make. Lots of the stuff looks simple, but all that measuring to get the everything straight is kind of time consuming. That said, it’s by far the best mag for inspiration, I find. CK and others have most LOs that are way too ‘busy’ and time consuming.
    Oh, oops – you asked for one thing… ;)

  191. Wow, I guess I am not the norm for here… I do scrap FOR ME. Yes, I want to preserve memories, but I also scrap to create and destress.
    My one wish is that everyone could embrace their own style and be happy with their scrapping. Rather than getting upset with more atsy layouts, why not just do your own thing and go with it.

  192. Shelley said “I hate what scrapbooking has become: a status-centered, name-dropping, “I’-a-life-artist,” design-team-seeking, scrap-resume, “Look-at-my-studio,” comptetition.” and I couldn’t have said it better myself.
    I gave up scrapbooking a few months ago because I got so sick of the self-centered, faux celebrity, butt-kissing, OMG I LOVE EVERYTHING YOU DO!!!! that scrapbooking has become. I got so tired of seeing the same people being published (and then regular contributors) to the magazines. I got tired of the egos. The magazines, the boards on websites, the blogs–I felt like I was back in high school and who could copy so and so’s layout instead of just doing their own thing and going with it.
    So, to answer your question, I would change the whole competition factor that has invaded the scrapbook field.

  193. I work at a scrapbook store and I am a devout simple scrapbooker. I love helping the newbies see that the “pathway” to scrapbooking is NOT through the glittered, self-adhesive, die-cut epoxy embellishment, but through simple styles (squares and maybe a few circles are all you need), simple choices as in a few pieces of nice complimentary cardstock, a decent adhesive and a journaling pen. I heartily agree with the comments about cheap products that seem to rob us, too much product often repackaged as “cute” just to sell, and too many celebrities.

  194. Stop feeding the “gotta have it all or I’m no good” scrapbooking culture. Get back to the archival part of the hobby, and think about preservation: memories and photos.

  195. Very simply – to me, scrapbooking is about telling my story – it is my visual journal. I want to remember everyday events using 4×6 photos (and the occasional enlargement).
    I work on a computer all day so I enjoy the tactile experience of paper scrapbooking – but the sheer volume of new product is completely overwhelming.
    Please print your lecture once you’ve given it – I would love to read it.

  196. Over the last few years, I have seen scrapbooking get so commercial, so expensive and so un-original! I don’t want to pay $7.00+ for a little hardware knob to attach to the front of a $15.00 book. I want to attach a garage sale knob to the front of an old altered book. That is why I loved Donna Downey’s three books–she made albums from found objects–using found supplies and cornering creativity! Bring back originality, creativity and fun. Get rid of expensive, mass-produced ephemera, competition & scrap-lifting.
    Thanks for asking this questions~ I hope we get a chance to read your talk or see a video.

  197. I tend to span a range of styles. I like simple, but I love artsy too. I don’t go for a whole lot of embellishments that are sold specifically for scrapbooking because they are so overpriced, and many of them can only be used one way. I am a single mom trying to create scrapbooks for two children and I want to be able to use a product more than one way. If you’re going to charge me a small fortune for something, it’s not coming home with me. Show me more than one way to use your product, and give me examples. Have a website that is easy to navigate, and just promotes the product instead of the “scrapping careers” of the design team, and a customer service person who really does what they say they will do.
    Because time is often short for me, I love the convenience of things like BPS classes, as well as smaller projects like mini-books that can be completed quickly and easily and I get the instant gratification of a finished product. I do like to mix in complex or artsy techniques with small projects — it’s the best of both worlds for me.

  198. Suzanne Eyring says:

    Let’s slow it down a little. The scrap manufacturers are coming out with So many new products so often that it’s hard to feel like the supplies you are using are “cutting-edge.” I feel too overwhelmed with all the new stuff out there. I don’t know how the LSS’s stay afloat always having to get in the newest when they’ve hardly had time to sell the product they just got a couple months before. Let’s go back to simplicity.

  199. Stephanie D. says:

    more support for the LSS and less so called scrap celebs pushing their products everywhere. Thank you for listening.

  200. People should stop obsessing about using the latest and greatest product, and the quest to use as much “stuff” on their pages as possible, and get back to the whole point of scrapbooking – to preserve their photos and memories. It makes me crazy to flip through some scrap mags and see how little journalling there is on some of the pages because the desire to create “art” has surpassed the desire to preserve a memory. There is something fundamentally wrong when you cant see the photo for all the “stuff” on the page!

  201. Stop letting others define your scrapbook goals. As a consultant many times I hear “oh my friend/cousin/aunt/mother is into that and she’s obsessive about it.”
    If people like the craft, find a system that works for them and just do it. 2 pages a month or 20 – it doesn’t matter – just DO it!

  202. Expand the industry into the Northeast – we have nothing but AC Moore and Michael’s here in Northern NJ – and a very SMALL number of LSS – I know of 3 within 30 miles…

  203. Julianna Connelly says:

    I think a lot of the comments you’ve received are what *current* scrapbookers wish would change about the industry, not necessarily things new people care about in making their decision to start scrapping – what non-scrapbooker knows or cares about scrapbooking celebs?
    Two ideas I loved that were posted previously and I think would really help new scrappers:
    - more “how to” or “starter” kits – much less intimidating to get started when the basics have been selected for you!
    - more “timesaver” ideas and/or products that make it seem feasible to make time for this great hobby.
    Personally, I would like to see more openness to non-moms, and less assumption that all young, childless scrappers love pirate skulls and freestyle scrapping.
    I also love the idea someone posted earlier about having companies start coming out with continuations/additions/extra embellishments/etc for their product lines, rather than so quickly retiring & recyling them. That would be a big help for us continuing scrapbookers to keep buying things we enjoy rather than getting burned out on the excessive turnover.
    lower cost sure would be nice, too ;)

  204. I believe a simple combination of cost-efficent products that can be used on more than one page combined with the principles of basic design (& some sample LOs) would be the way to go.

  205. Lower prices and I agree with lessening the changeover. It is so easy to get swept up in the “trends” of everything which sometimes can cause people to lose sight of what the whole purpose is behind this incredible hobby

  206. Great question! My point of view may be different since I’m in Brazil, and have even LESS access to products and classes than most.
    I agree with those that think it is difficult to get started nowadays. It’s an entirely different language (especially here, where we speak portuguese but most products are in english!) and there’s no such thing as a “starter kit”. There was a store here that used to sell kits with everything you needed to assemble one page, including a sketch. I always thought this was a great idea for beginners!
    It also seems to me that magazine layouts are unatteinable – I understand people want to see “pretty” when they buy a magazine, but I wonder if there isn’t a middle ground? Magazines in Brazil are awful, they are mostly galleries with no explanations, articles or anything. So I starve for good magazines and pay twice as much to get the american ones! I know most scrappers in Brazil do this, as well as in other countries – yet we rarely see LOs, messages or anything from those outside the U.S. I figure it’d be interesting even for american scrappers to see what their counterparts are doing throught the world!

  207. I know you have received a lot of comments on this, but I happened to be at the Phoenix scrapbook convention and was very disappointed by the whole experience. Like most have said, the cost of scrapbooking is getting ridiculous! I was depressed by how much it was to even enter into the convention ($10.00) and the classes started at $21.00. I usually go to a convention to find deals on paper and other items, but, alas, only one booth really had anything worth buying for a great price (the booth that carried We R memory keeper stuff). Even the dollar booth had crappy stuff! Before, you could go from booth to booth and find great deals from everyone! I remember the first convention I went to back in 2000. The cost to get in was $4.00. The classes were $6.00. The classes were informative and fun. Everybody received something for free (I mean really free. If you are paying $21.00 then you are not really getting anything free, are you?). I remember when every booth had a make-n-take for free. Now you have to pay as much as $5.00 for a make-n-take. I think there was only one free make-n-take in the whole convention. I guess my point is, now that the industry has grown so much, I feel that the manufacturers and others in the industry take advantage of us and feel they can charge what they want because they have all their customers hooked. I would really like the industry to go back to simpler times, when it was more important to get the story and the picture down, rather than how many embellishments or techniques were used. I enjoy Simple Scrapbooks the most, but sometimes come away with an overwhelming feeling that I just can’t do it all like they do. I’m sure that that is not the message this magazine wants to send. I appreciate the magazine for the ideas, but would like to see more simple, back to basic ideas for the not so artistically minded scrapbooker like me. Sorry for the long post!

  208. Although I’m inspired by the amazing and artistic layouts that are featured in magazines, I would love for us to return to the simple, do-able, EASY layouts that most of us aspire to complete. Can we feature the more everyday scrapbooker?

  209. We wanted to avoid handing a disorganized boxful of photos to the next generation. But we’ve gone overboard – recording every move and breath and thought. It’s too much. My daughters won’t want that any more than we wanted to inherit a boxful of unidentified photos. I want to leave a rich report of our lives which does not take up a floor-to-ceiling bookcase in their new home!
    I’d like to see us ask ourselves: What do I wish I had inherited in terms of photos & stories?
    And use that as the driving force for what we create for our enjoyment, and for future generations.
    The old heritage photos are precious and treasures to us because there are so few of them. By inundating our lives with photos, we’re diluting and losing the perspective.
    I’d love to get back to basics: eg. what 3 albums would you prepare and leave for each child to inherit?

  210. nicola shelby says:

    Product has become over-specialized. Thanks to SSmad design is becoming (thankfully) simpler. But, product itself is limiting creativity even as it overflows. I almost dread scrap-stores: because they are stifling. Too much pre-designed, pre-packaged, pre-coordinated junk. for example: I wanted a basic star punch and/or stamp to use in multiple ways for an independence day album. NOthing basic. Dog bone? check. BAby rattle? check. Simple star? nowhere. Simple rectangle? nowhere. Simple circle? nope. You’ve got the power and influence in this wonderful scrappin’ life…help me here!

  211. my opinion is to stay away from “life artist” type pages. All I want is to document my family and their activites (mine too) but I dont want to go all indepth with feelings etc. Also, I dont much like “artists” promoting their “lines” just give us ideas with paper and photos! I also dont like all these expensive classes and courses. We dont need this! Get the “life artist” pages with 1 photo out of the magazines and show up some truly simple pages

  212. I don’t believe there is just one thing that would change or make such an impact. Instead, a combination of those factors already stated would further encourage others to join the bandwagon and stay on!
    I host a small scrapbook group and 3 of my ladies are young moms on a VERY tight budget. They don’t ever consider buying from independent scrapbooking consultants. They wait for coupons from Michael’s & Joanne’s. So affordability is key. Promoting the hobby as fun, creative, simple and purposeful is how I’ve made my group grow.

  213. Wow, I’m honestly surprised to read a lot of these answers! I work in a LSS and was hoping to gleam a little info but after reading that I had to pick my jaw up off the floor.
    Dealing with scrappers all day, both new and experienced, I can honestly say from my standpoint that diversity is the biggest issue. Most people walk into the store with a pre-conceived notion of what scrapbooking is. Whether they’re looking at a friends album or they picked up a copy of CK, they have an image of what they ‘should’ be doing and that’s where the ball stops rolling for them. I see it as part of my job to show them options. Find out *why* they want to scrapbook and go from there. Some want to preserve family memories, some want to create art. Some want to showcase their photos and others just want a spiffed up photo album.
    As people in this industry, we need to cater to all of their needs. Don’t just publish one style or another. I scrap for the art of it, so I love looking at the more artistic layouts. My sister scraps to get ‘caught up’ with her photos, so she loves Becky’s sketches and other multi-photo layouts. It’s different for everyone and we need to accept and cherish that. We all have our own reasons, we should not judge nor should we favor one ‘type’ over another.

  214. My friends are hesitant because they think it’s all or nothing. They can never do it all so they do nothing.

  215. I think Donna Downey says it best….
    “You are perfect just the way you create.”
    If there is ONE thing that I would change that would cause more people to embrace this hobby it would be just what Donna says…whatever you create, using whatever products, in whatever style is PERFECT if it is what you love and meaningful to you. I wish that so many people weren’t discouraged by thinking that they “aren’t as good” as Jane, or that they could never scrapbook the way Sally does, etc, etc. If everyone could just embrace their own style, reasons, budgets and PURPOSE for scrapbooking, then we’d be good! No more competition, no more thinking that we’re not as good as the next lady…just embracing the fact that everything we create is perfect in our own, special, meaningful way!

  216. I get tired of “Happy”. I scrap some of the trials in my life and can never find product that fits.
    Does that make sense?
    Finding hospital/doctor stuff is really limited.

  217. Organization and space issues. I buy the organizing books to help me out, but with a one bedroom condo, it’s really hard. I don’t even want to scrap because it takes me so long to find anything! Honestly, because of all the “stuff,” my home looks messy and it depresses me! No visitors allowed!

  218. price points.
    we are a solidly middle class family with 3 girls and 1 income. classes are expensive. product is expensive. inspirational lit is expensive. you get my drift. and yes, i realize it is a business. and yes, i realize that i control what i do or do not buy, practically everywhere one turns, it all seems to be about the newest, lastest, greatest, trendiest. i find i need to step back and reevaluate my needs and not try to keep up with the jonses.

  219. Our industry needs the beginner scrapbooker. How do we, as an industry, 1) find them; 2) encourage them; and 3) keep them coming back for more?

  220. Wow, just amazed at all of this. Such a good topic to talk about.
    I am suprized and shocked at some of the answers. Honestly my big thing would be simplicity. I agree with those who say that people get overwhelmed, think they have to make every page a work of art. Sometimes less is more. Name, date, place, and a photo with a pretty color mat is all that is needed. For me getting them out of the boxes and into the albums with SOME sort of info is key – that is my big goal, all the other fun stuff (papers, embellishments, journaling and so on) are just gravy (not that I don’t love gravy) and as a mom to 4 kids, I can’t put gravy on every page.

  221. From Erica Alem: “I figure it’d be interesting even for American scrappers to see what their counterparts are doing throughout the world!”
    From Lisa A.: Personally, I would love to see more layouts from scrappers around the world in magazines. I often surf the internet for non-US sites. I enjoy sites from Australia but would love to find others.

  222. My biggest issue with today’s scrapbooking industry is that the use of oodles of product seems to be the driving force of what is published in MOST scrapbooking magazines. I have to give Simple Scrapbooks so much credit for keeping scrapbooking focused on sharing photos and telling a story. Don’t get me wrong…I love many of the new products, but get SO frustrated when I get my newest sb magazines and all I see page after page is more and more pages that look like art projects rather than scrapbook pages. In fact, I just emailed Becky Higgins and thanked her for staying classic and true to her style in this evergrowing industry. It has taken me a long time to realize that as long as I create layouts and albums that I love and that are true to my style I am happy. Scrapbooking should be about preserving memories, good and bad, for ourselves and generations to come. I find it so interesting that the industry founders such as yourself, Lisa Bearson, Becky Higgins, and Ali Edwards (to name a few) keep it simple, but when looking for the scrapbooker of the year or layouts for the readers gallery it’s the busy, product filled pages that get published. I’ve never tried to get published and I won’t because I scrapbook for myself and my family, but I truly believe that thousands of ladies are getting themselves into bigtime debt trying to keep up with the latest trends. So Stacy, thank you, for keeping it simple, classic, and creating layouts, albums and other projects that won’t be out of style in 5 years. Keep it up!

  223. Great discussion.
    I think the “problem” is vast.
    Lots of good points, here, but I will also add in the use of the word “celebrity” is such a major turn-off. Also obviously people are tired of the “life artist” approach as well as the SAME contributors each and every month.
    I also think the pricing structure is hysterical. These companies are dumping their product off to resellers such as Big Lots and Tuesday Morning quicker and quicker. Why not just charge a reasonable price in the first place and sell much more to the original target audience? I just laugh when I see a pack of 6 embellishments for 4.99.

  224. Thank you for asking. A few things, probably lots been said in the previous post:
    1. Less product. One of the biggest reason i’m so drawn to Cathy Z.’s layout is she doesn’t use much of the latest and greatest products, usually very simple and easy to adapt into my own layouts. Artists like Donna D, while she is very very talented, is not as practical for a scrapbooker looking for ideas, since i know i can never come up with anything remotely like hers.
    2. Sometimes when i look at scrapbooking magazines it just seems like half of it is trying to sell us new products. The industry is pushing us to buy buy buy way too much, and it is very discouraging to feel like we have to buy all those before we can scrapbook well.
    thank you for reading.

  225. I have to agree with most of what’s been said, but I had to stop and think if we want less celebraties and more diverse themes how do the magazines go about giving us that? So here’s my suggestion: when you do a call for pages just call it “A Slice of Life” and pick the first 25 or so entries and publish them! No scrapping what you did on a set date or theme just reflecting what real everyday scrappers are doing! I am a childless scrapper who has been hesitant to admit to people that I scrap because I don’t fit the “profile” but recently I was talked into sharing some albums with a few co-workers and got the best compliment. “These are just little vinettes of your life!” My pages aren’t “artistic” “current” “hip” or anything. I tend to scraplift a lot simply in the interest of time, but my style can vary from simple to ornate and I have los about full moons, falling down a mountain, dying my hair, riding roller costers etc. Remind scrappers to make each lo stand on its own – artistically and storywise. My co-worker’s comment showed that I’m on the right track just being an everyday scrapper. It would be nice if the industry celebrated THAT.

  226. Jean Mollenkopf says:

    Lately my creativity has been stuck in the 20 volumes of memories I have already scrapped. I’m personally overwhelmed at the numbers of pages, the words written, the photos cropped… I was telling a 60+ male coworker that I’m a crazy scrapbooker, constantly asking myself “What in the world will my kids do with all of those albums?!”
    His response: “They’ll love it and so will their kids! Wouldn’t you love to have 20 scrapbook albums from your grandmother?”
    His words have inspired me to create again.
    Too often we worry about the right font or what paper to use; and we quickly forget that we are creating our own priceless legacy.

  227. I know Lisa Bearnson always says something like, spend more time making the memory than creating it. But that doesn’t seem to hold true when you pick up a magazine. Winners of contest, and many of the layouts published are busy and overwhelming.
    I think like many others have mentioned here that seeing that stuff is overwhelming for people. When I cross paths with someone who is new to the hobby I recommend your book or something Becky Higgins. With the hopes that they will be inspired and feel that documenting their or someone else’s life is something they can accomplish.

  228. Scrap the good, bad, awkward and ugly . . .
    You don’t have to have the latest and greatest . . . scrapping with actual scraps is fun, too!
    Scrapping is not a “requirement” for me, but a release. Scrapping is my “Me” time with the benefit of having something to show for it. (Most of the time.)
    Okay, and I would love to see more Twins stuff!

  229. I just want to know how to create ‘the look’ without paying a fortune. I am forever making my own embellishments by copying what I see in the mags. You should see my chipboard stash. “How to”, “Step by Step” instructions. How to do things cheaply and with what we have would be a great asset. Pictures of samples are a must so it can be put into practice.

  230. I have spent a lot of $ over the years. I started scrapbooking in 1992 and when looking back at some albums, the ones where I used a lot of products now look “dated”. My favorite page was one I did with a photograph of my infant son sleeping (actually the back of his head a side profile) in Black and white. It was 3in x 2.5in picture in the middle of a 12×12 piece of cardstock with the word “peace” under it. Cost less than 50cents to make and it will never look dated. The simpler the better. Dont do so many embellishments that the picture is lost.

  231. I have spent a lot of $ over the years. I started scrapbooking in 1992 and when looking back at some albums, the ones where I used a lot of products now look “dated”. My favorite page was one I did with a photograph of my infant son sleeping (actually the back of his head a side profile) in Black and white. It was 3in x 2.5in picture in the middle of a 12×12 piece of cardstock with the word “peace” under it. Cost less than 50cents to make and it will never look dated. The simpler the better. Dont do so many embellishments that the picture is lost.

  232. Stacey,
    Thank you for asking this question.
    - it’s been said: less “celebrity”. it is gotten ridiculous to the point i haven’t bought any scrap magazine in about 4 months (and I use to buy 2 a month).
    - get practical. i have lots of scraps from 2-3 years ago. i need ways / ideas on how to use them.
    - move away from the Life Artist. it’s pretentious.
    - while blogs are fun, i think they added to the “celebrity” chasing.
    - show me how to create a nice page.
    - i don’t care if you are a professional photographer. show me some pics that haven’t been photoshopped to death and are totally staged.
    - keep asking your readers what they want.
    thank you.

  233. I am soooo glad your question is out there and hope the answers you are receiving have some impact. After reading only the first page of responses, I am relieved to know that I am not alone. I agree that it seems this creative and useful hobby has evolved into what seems like an “art contest”. When I began scrapping in 1996, the object was to preserve those priceless photographs and memories into a scrapbook that was more interesting than flippin through an album where you just slipped the photos into a sleeve. I learned how to be creative because there was very little “product” available in my area. Over the years I rolled with the new phases such as punching, paper-piecing, etc. But this newest phase is just not my thing at all.
    The biggest turning point I remember is when I saw a mag that published pages with ZIPPERS in the layouts! For years we were all taught terms; acid-free, archival, etc. etc. but gradually, embellishments have become more bulky, and just over-the-top.
    In recent years, I too, have quit buying the mags because I cannot relate to anything I see. My s/b expenses have gone down because I use very few of the products that are now on the shelves. What happened to the concept we started with?
    For the past 8 years, I made 2 scrapbooks each year for my daughters’ teachers at minimal costs. It’s amazing what you can do with cardstock, pattern paper, stickers, diecuts and the tools that most long-time scrappers already have. And when I needed stickers to accent some of the crazy things our school principal does, I easily found clip art of a hotdog and banana split FREE. In past years, I learned the simple way of “making do”… searching for the appropriate clip art on the internet or my graphics program when I couldn’t find the right embellishment. With the xyron or glue pen, you can turn anything into a sticker. And yes, I am one of the old-timers who still put more than one picture on a page. I want my pictures to tell the story, not just the decorations. I can appreciate change and realize the scrapbook industry evolves as everything else in our world, but I think most scrappers still like the “basics”. Thanks for letting me vent!

  234. I think we take ourselves too seriously. Lighten up and be real. Where are the handicapped children in layouts in magazines? Where are the layouts about ADHD and Autism? Where are the layouts about difficult things we all face in life? Life isn’t all birthdays and Christmas is it?
    On a more personal note, I think I could be completely happy with my scrapbook experiences if other scrapbookers would stop saying that LOs with single photos are not real layouts. Apparently I have a ton of unreal layouts!
    The quality and value of a LO is determined solely by the creator of the layout–not the number of pictures that can be crammed on it.
    Digi vs film
    Digi vs paper
    Manipulated photos vs un-manipulated
    8.5×11 vs 12×12
    CM vs everyone else
    Handwritten journaling vs computer journaling
    or no journaling at all
    Scrap-lifting vs being original
    Stickers vs stamps
    Bazzill vs Prisma
    Buttons vs Brads
    Basic Grey vs Scenic Route
    Ribbon vs Chipboard
    LSS vs chain stores
    Celebrity vs Unknown
    Blog vs Blog
    Peas vs everyone
    Events vs Moments
    SS vs CK and MM
    Clean and Simple vs Cluttered
    Small pictures vs Enlarged pictures
    One photo vs many photos
    Cropped vs uncropped
    3D vs flat
    Acid-free, archival quality vs those who don’t give a da*n
    Doodling vs not doodling
    Punchies vs die cuts
    Where does it end? This is a hobby not a war. It’s not a competition. We can all win if we accept it as something that is personally enjoyable and not always an assault on “good design”. Do what makes you happy and let your fellow scrapbookers do the same!

  235. I’m actually not all that opposed to magazines—I’ve found a mag I like that presents layouts in styles I like (CK). I feel like a magazine’s purpose is to showcase the latest products (I mean really, who wants to look at magazines featuring papers and products from 5 years ago, that aren’t even available anymore?) and the newest and most unique ideas. When I use a magazine, sometimes I only pluck out bits and pieces that I actually use on a page—a patterned paper, layout idea, technique, etc. and thus far I haven’t been pressured to buy every embellishment just because it’s there. I’m glad magazines are there to show me products and ideas that I wouldn’t have known about otherwise, and I feel like it’s up to me to do what I want with the ideas.
    That being said, I do wish scrapbook layouts, from mags or internet sites or wherever, would feature greater numbers of photos, and more imperfect photos.
    I wish there wasn’t so much emphasis on store-bought lettering for titles (chipboard, stickers, etc.) because often these items are expensive and half the product ends up being wasted.
    I do actually like layouts that have “the same ol’” subject matter—Christmases and birthdays. I love looking back at birthday and Christmas pictures from my childhood, and I know my children will too.
    I wish certain product manufacturers, and certain stores, would stop discontinuing products. Particularly, albums and page protectors. I’d bought the same type of album (I have 6 now) in different colors for my kids, over the last 5 years. Now they’re unavailable, and that’s discouraging.
    I don’t like wasted space in magazines. I’m fine with advertisements (that’s what’s paying for the magazine, after all) but I don’t like the full page photos of scrapbook “celebrities” as has been mentioned.
    I don’t like it when journaling gets lost (or completely omitted) in favor of embellishments and techniques.
    I don’t feel like a piece of patterned paper should cost 89 cents or even a dollar or more. I just don’t. Compare that to the price of gas, and it almost seems like you’re getting a bargain by paying $2.73 per gallon!
    (Forgive the long post.)

  236. Jen Gallacher says:

    That is the million dollar question for sure!! I think one way is to embrace the hybrid, digital market. With everyone carrying around a MP3 player, a cell phone, and using satellite radio we really need to move forward technologically: offering more hybrid and digital products within scrapbook stores themselves and at tradeshows. Another way is to embrace and encourage the international markets. More diversity in products for cultural differences for different traditions, languages, etc. I think a LOT more market research needs to be done on those target audiences. They have things to say and memories to keep just as we do. We just don’t appeal to as wide an audience as we could.
    And as far as those found in America, I think we need a better understanding of links that lead to scrapbooking: photography, journaling, artistic outlooks, social clubs, etc. If we can market to those particular groups in a way that encourages their participation, it would really supercharge our industry again!

  237. Candy Price says:

    I don’t think you imagined how many responses you would get that comes with such passion.
    The albums will be there to share with our families and future generations. My grandma was one of a kind, because she had pictures with writing on the back. And she told a very simple and short story.
    …less cost
    …less product
    …more journalling
    …less event/holiday centered
    …more relationship centered
    …scrap what is meaningful
    …put the rest in photo albums
    I understand the competition with the companies, but it has totally gotten out of hand. It’s always something bigger and better. I just think we need to get back to the simplicity of scrapbooking and remember why we’re doing it in the first place.

  238. Less emphasis on product. More emphasis on individuality. I understand why things are marketed to “the masses” — but just once I wish that everything weren’t so geared to try to appeal to the mainstream.

  239. :::::If I were queen of the world, I would do away with anything remotely competitive related to scrapbooking. No contests, no winners, no “so-and-so of the year”. Scrapbooking is such an intensely personal experience, and I think everyone who tries it is a winner.::::::
    Jan in AZ…. You ROCK!

  240. I actually really enjoy seeing the “celebrity” work, they inspire me and I look forward to taking classes by them…..I also enjoy the anticipation after each CHA of all the fun, new products to look forward to seeing in my LSS..I seriously HOPE that the industry keeps trying to find fresh,new ideas, that is what has kept my interest in the hobby……I would love to subscribe to a mag. w/idea after idea, L/O after L/O….I don’t care how many pictures are on peoples LO’s……I use magazines for possible inspiration, but mostly just to browse through, LOOK and just relax! Scrap magazines are my version of my hubby’s sports mags, he is not going to run out and put on helmet and try to be the next Joe Namath, he reads the mags out of pure interest in the sport! Sorry, I guess I didn’t keep it short.

  241. Stacy J-isms that have changed my scrapbooking for the better that I wish every scrapper could hear: Forget chronology. Wake up and scrap whatever subject moves you. Use your photos to illustrate your life story. Scrap ordinary times of your life as well as “Biggies.” See your photo collection as a resource, not an ever growing obligation. No one feels obligated to read every book in a library. Just choose your favorites. Brooke

  242. The one thing I would like to change about scrapbooking is less perfectionism. The pages in magazines have close up pictures of the perfect child taken with the thousand dollar camera. The font type is the perfect size and the ink matches the coordinating embellishments and the “in” patterned paper (popular for 2 months at the most). The pages feel more like a magazine ad than something personable. It feels unatainable to a beginner scrapbooker who just wants to record memories.

  243. Get rid of:
    - the competitiveness
    - the “celebrity pushing” (full page photos of someone’s face? Do I really need that? I have quit my subscription to almost all my magazines because I don’t feel I get my money’s worth anymore, and this is one of the reasons why I feel that way.)
    - the over-saturation of product and the attitude that if it was released more than one trade show ago, it’s out of date.
    - the high cost of product (paper does NOT need to cost $1 plus a sheet, nor do chipboard embellishments need to cost $6 a pack for 6 pieces!)
    - the Oprah attitude that seems to have saturated the industry. It’s paper and glue, not a cure for cancer.
    - did I mention the competitiveness? I’m so tired of contests and crowing of “queens” and all of that. I’m tired of the “divas” and the whole thing.
    - get back to basics. I love the comments that said, “Where are the scraps?” Can anyone remember the last time they saw a layout in a magazine with actual memorabilia on it?
    - Fresh looks. I’ve been scrapbooking for 16 years, and although a lot has changed, the one thing that never has is the pushing of the same few people over and over again. It’s gotten particularly bad in the last few years. Yes, they may have fantastic styles, but after a while, you find yourself no longer inspired or eager to try something because, well, you’ve seen their stuff so much you know their lives and family intimately, and nothing they do looks “fresh” anymore. Switch it up. It’s okay to try new people. I’m tired of magazines paying lip service to “fresh looks and new scrappers” but never really delivering any of that. SS used to be my favorite magazine, and while I love the scrappers you feature, after a while it all starts to look the same.
    - I’d love to see scrapbooking get back to it’s roots. I remember a time when message boards were fun. I remember a time when people shared ideas because it was a fun thing to do. I remember when people weren’t as intimidated to share things because they didn’t have to worry if debbie designer was going to steal her ideas and use them to make money off of. I miss those days.
    - Get off the “shock value” wagon. I don’t understand this trend at all. People can scrap whatever they want, but that doesn’t mean I need to see it. I don’t need profanity in my layouts. I don’t need to know about anyone’s sex life. I don’t necessarily want all the bubblegum and roses style stuff, either…but this trend of seeing how shocking we can be with our pages is too over-the-top.
    All of this is why my scrapbooking has pretty much come to a stand-still…and I’ve been scrapping for longer than a huge number of people, current celebrities included. But I’m tired of all the drama and the attitudes and the elitism and the rampant consumerism that this hobby has become. Until that changes, it’s going to continue to lose long-time scrappers, and it’s going to have a hard time attracting new ones.
    There’s enough drama in my everyday life. I don’t need it in my hobbies, too.

  244. I would just like to go back to the day when the photos were the most important thing on the page. Remember when “the rule” was that the pictures were the focal point? Now there are so many embellishments, etc that you don’t know where to look!
    Remember the day when the whole idea of scrapbooking was all about preserving memories? Now it’s about getting published, using the latest and greatest, keeping up with the latest trends, being as artistic as you can.
    So very sad. Many of us are going to die without ever getting our pictures in a scrapbook, because we wasted too much time trying to come up with a page design fit for publication.
    It’s all about the memories folks! We need to get back to the basics! Magazines need to stop selling products and sell the idea of memory preservation!

  245. I would like to just see it be more real….some of these “celebrity” blogs are so full of it. Like we really believe this is your life. Stop worrying about how you are perceived and be true.
    Scrapbook real moments and memories. Some of these looked so staged to me, in fact, the professional pictures are getting out of hand.

  246. One more thing that I have noticed is a change in atmosphere of the hobby that I do not believe has anything to do with magazines. I used to post my LO’s to share with others. I really thought it was so cool that there was a community of people out there supporting each other. Then a few months ago I found out that there were blogs created specifically to make fun of the people who posted on sites like 2 Peas. I pulled my LO’s immediately from the site…I felt betrayed. Here I thought I was sharing in a welcoming community of people,(which there are many who are welcoming)….but then to find out there are people JUDGING regular scrappers like myself………why? What is the point……I think this is why there seems to be a lot of bad feelings in the industry. I think it is fair to comment on products and customer service but to start personally attacking one another really should not have a place in this industry. I think if people felt safe, the atmosphere might feel fun again for those who are disheartened.

  247. I have been scrapbooking a long time. I started way before the industry was. I even took some of Stacy J’s classes back when no one knew there was a scrapbooking industry.
    I would like the “industry” to help us find a way to get our scrapbooking done in a fun, easy, and inexpensive way.
    I was a designer and a teacher for years. I was caught up in all the trends and shows and gotta have it’s. I lost my focus. I got behind on my own photos and and stopped enjoying my hobbie. I quit all of that several years ago, now I enjoy my hobbie again. I have way too much product from those years. I haven’t used it. Now, I don’t buy it unless I need it for a project or layout. I didn’t need all of the newest trends. The layouts I enjoy looking at and making are the simplest ones. Pictures, journaling and maybe one or two embelishments.
    I wish that more magazines, teachers, stores, would help us in general by featuring classes, and articles that help me get it done. I like it when I can get an album completed, so that it can be enjoyed. I like it when I have a list of supplies, the layouts and everything figured out for me, so I can sit down, and put it together. No hassel no thinking. This also helps me at crops to get my memeories done and to visit with all my friends at the same time.
    Just my opinion.

  248. How about doing away with the $1000 weekends just to scrap with someone that is a “scrap-celebrity” – that term still cracks me up!

  249. WOW! There’s a lot of complaining going on! Here’s my 2cents- It’s all what YOU make it. If YOU want to focus on getting published – cool. If you don’t – great. There is SO much out that that surely people can find a spot they can be happy. If they can’t – there’s always their house – ya know? Create your world.
    I just got your Big Picture book and have just finished re-arranging my pages into the 4 main albums you talk about – and I LOVE it! I was really able to see what was missing from my pages. Thanks for your great contribution to this huge world of scrapbooking.

  250. I wish the industry would lose the pretentiousness. We are scrapbookers — not “designers”.

  251. This is kind of a tough question because I don’t consider myself a typical scrapper. I’m married but no kids. I don’t do a lot of shopping online or in stores. When I do shop, I buy what I like not necessarily what is popular. I don’t like to try a lot of new techniques that take a lot of extra time. I would like to see the industry make NICE products geared toward a more limited budget. Someone mentioned teaching more economical scrapping – using scraps etc.
    As far as the magazines, I think it is impossible for a magazine to please everyone in this hobby. When scrapbooking first broke open, nearly everyone was a beginner so it was easy to come up with articles. Now readers are beginners to advanced scrappers who know a lot already.
    Subjects I would like to see more regular coverage on are heritage and travel. When I first started getting PaperKuts magazine they had short columns every month on heritage, teens, kids, etc. They showed a few reader submitted layouts every month. I liked that. The heritage column was the first thing I turned too. There is a lot of great talent out there and I’ve wondered if people have quit submitting their ideas/layouts, or if the editors are being too fussy.
    I do think there needs to be a way to reach scrappers at every level from beginner to advanced. The beginner is excited and they take everything in. The industry needs to help keep that enthusiasm. The advanced need to feel they are not being forgotten and that there are still things they can get excited about. I don’t know how this can be done but good luck and thanks for asking for input. Just for the record, I do not normally read blogs but got here from a link on a message board.

  252. I think it is somewhat unfair to blame the industry for creating celebrities – when I for one enjoyed my dinner with the creative Rebecca Sower, the chance discussion with Kathy Z and the amazing inspiring class by my idol Stacy J. In the same light I think I am partially responsible for loving the trends, seeking the hottest new products and demanding ever changing approaches to new and different projects. What I would like to see the industry do is highlight the diversity of creativity – showing different styles, products(old and new), price points (some of us are on a budget while some like to splurge), Time frames and difficulty levels. In int. design I love BH&G because you can see a contemporary room in one article with the next highlighting an antique filled farmhouse in the next. Shouldnt scrapping be somewhat the same – we can all learn from good design no matter the materials, theme or scope of the project?

  253. Hi Stacy :)
    I LOVE scrapbooking. it has had such an impact on my life. I too would love to see more and more of the real and raw side of life along with the joyful beautiful moments that move us.
    I thought this whole thing was a very interesting read and i’ve posted my own thoughts on my blog here: http://lusiaustin.typepad.com/beauty_is_in_the_eye_of_t/2007/09/some-personal-t.html
    Thanks for moving us to thought :)
    Lusi x

  254. The one thing I would change (and fortunately this is beginning to change already) is to make scrapping even more affordable. I’d love to see more stuff in magazines, etc on using up the supplies you already have, as well as LOs featuring some of the more affordable supplies available on the market (e.g. stuff from the $2 shop rather than brand-name stuff).

  255. Someone said there’s a lot of complaining going on…. well, hello…! That should be a pretty good indication that there’s a lot of people who aren’t entirely too happy about how the industry is handling our hobby!
    The industry has lost sight of the reason we scrapbook. The industry has lost sight of the joy of the process, instead of the joy of the spotlight.
    I stopped purchasing magazines years ago because the pages became “unrealistic” for the average scrapper. I love the designers and the really cool and awesome pages that they create, but they are not the average scrapper and they are not creating reproducible art.
    The industry has forgotten to ask us what we want and has instead told us what is “new” and “hot”. And, they change it before we can even catch up with it. Hello?! This is NOT the Paris runways! This is my dining room table with everyday photos of my kids.
    The industry has forgotten who their target audience is. :(

  256. I`m from Sweden and here scrapbooking has become big in just the last 3-4 yrs, but I myself has been scrapbooking for 10 yrs and back then you could hardly find anything to buy here and I was to poor to be able to send after things from the US so I really had to do with the little I had. And today I´m so glad that I had that start, because that somehow makes me free, I can get inspired by some of the new things but I can also chose not to mind all the silly things that goes around today and just do my own thing. I love magazines and I read scrapbookingmagazines just for the fun of it, I don`t feel that I have to do what I see, but I can get inspirered, by an idea, a detale or just a colorcombination or something else. I`d really love a magazine or just an internetsite for us oldtimers to “meet” and share our way of thinking and scrapping. I love the crafting side of this, to work with my hands and do my own thing and letting it take it`s time. So many are so stressed about everything they do, even this which should be relaxing and GIVING energi insted of taking.

  257. You know what? Yes, WE scrappers have had a hand in the way that the industry is now. Yes, WE scrappers are the ultimate masters of our own fate where personal inventory is concerned. Yes, WE scrappers utltimately decide how we are going to scrapbook. It’s all about free will. I get that.
    Want to know something else? The industry is not blameless in all of this. When I first started scrapping, the magazines had a plethora of different styles of layouts and the primary focus seemed to be on teaching and supporting. I’ve watched the layouts change in degree of difficulty and I’ve watched the industry dive head first onto this “trend” wave. I’ve watched mags evolve from a resource to help you scrap your pages the way you want to, to a bound celebrity advertisement that tells you HOW to scrap to be worth your weight in paper. I don’t need anyone to tell me what’s IN. My family’s memories aren’t a part of any trend.
    The competitiveness? Well, it was pretty much bound to happen. Once being picked to have a layout showcased in magazines was elevated to a means by which to achieve fame and fortune, things have gone sliding downhill. Scrapbookers trying to outdo each other, techniques becoming more off-the-wall and cost prohibitve. Design Teams and similarly, an implied connection between Design Team membership and worthiness as a scrapbooker. Contests where “well knowns” are shoe-ins.
    All of that ugliness has finally culminated into a nasty boil on the face of our beloved hobby and nobody has the cajones to pop the darned thing!
    I knew that things were going to be bad when I first read posts on message boards and blogs about all of the “ugly” layouts in online galleries. I always wondered what type of person would think that way. I can tell you. Someone who has been brought up in the hobby while suckling on what the magazines dictate to us. There is significant negative impact that all of the super thin beautiful people projected in print media and television are having on our young women. Scrapbooking is not that different now. We have been bombarded with product rich, sometimes emotionally superficial layouts that tout excellent design principles. We are shown studio after studio chocked full of scrappy “goodness” and usually under the premise of revealing some groundbreaking organization system. We are told that we have to have more, we have to have new, we have to be artistic. We are told that the comfort zone of our scrapping is tabu unless it’s a zone that falls inline with the trend. We are told that we aren’t good enough (because you don’t see OUR layout styels represented…not even in SS). So after being told what is good and (subtly)what is bad simply by what we see and DON’T see in the mags. How easy would it be for someone who has been a loyal reader to turn around and discern that the simpler, more traditional layouts in online galleries are “worthless” and “ugly”? I think given what the magazines dictate, it wouldn’t be very hard! If the magazines had stayed the course and continued to offer a TRUE variety of layouts that was representative of the multiple facets of scrappers instead of only selecting the ones that fit a trend demographic and featured perfect execution, we wouldn’t be having this conversation. I think that if the act of elevating a few scrappers above the others had never been allowed within the confines of this craft, we’d all be in a better place.
    To put it simply:
    Judgement and Competition have replaced Acceptance and Community.
    You want to change scrapbooking for the good? Embrace those of us who have been slapped to the back of the room for so long. You want to make a positive change? Get back to the true reason behind scrapbooking and move towards a platform of acceptance of ALL styles and types of layouts.

  258. I thought Two Peas was for scrapbooking–learning how to, colors, placement that is attractive, but mostly documenting. Who was in the picture, when it was taken, what was going on and how these people were connected to us.
    I have to get in line with the so called “celebrity” thing. We can get that from the movie stars as that is what they do. I am happy for the scrap stars that they get the chance to travel all over the world and not have to sweat the cost, live in big homes, but what does that have to do with our hobby? It brings us to their site where it then is all about products, and buying.
    Also, fund raising for one thing or another constantly. Great, once in a while, but it’s overdone.
    Mothers talking about their disabled children everytime they post, and then posting all sorts of places we can write, give, support, etc. My heart goes out to each and everyone of them, but we are inundated with all of that in our mails, telemarketers, etc. Personally I come here to temporarily get away from the everyday trials and relax for a short time.
    I have a disabled daughter, but I can’t imagine anyone wanting to hear about her everytime I post. Nor, years later, would she want to read about her life that way. If it was me, I would like to see pictures of myself laughing, having fun, yes, some sad or downers once in a while, but something just reminding me I was not my disease.
    More pictures and who, where and what they were doing at the time. That would be great!

  259. I am a single, middle-aged, urban working woman with no children. I am not religious and have no formal church affiliation. That said, I greatly appreciated that the current scrapbooking and cardmaking trends(both of which I participate in)originated in a women’s relgious community. It gave the industry a wonderful spiritual feeling. Not only that but we had an industry based West of the Mississippi in which company owners were marketing to a group in similar lifestyles to their own — a unique occurrence. I believe this may have been the first large industry by women for women in America. As always in our great country, these smaller women-started companies when successful began to be swallowed up by larger corporations. These corporations were not run by people in lifestyles similar to their target markets. At this point, we saw a major shift from the great community feeling so many refer to in these comments to slicker, more pressured and competitive sales. Also, at this point, I believe scrapbooking product sales began a percentage dive. What these large corporations don’t understand about their target markets is that we have more in common with 19th century quilters than we do with ladies on the Upper East Side decorating their apartments.

  260. I have to admit, that my point of view is different to most of the comments here. I love the “life artist” approach. Because everybody who is creating, IS a life artist. And for me this approach tells me, that whatever comes to my mind, its my work, my creation – and it’s fine, because I am the ARTIST. If others don’t like it, I don’t mind.
    Actually I did not yet try to get published in one of the big magazines, I am not working in a design team or whatever. I just love color, love playing with stuff, love creating.
    And I love being inspired by everything out there. And the industry is just one little part of it. I pick out what I like and ignore the rest. They are doing fine. They have products for every taste and every situation. But I don’t have to own all that.
    If scrappers keep in mind, what you are telling in your book BIG PICTURE SCRAPBOOKING, we are fine.The industry just gives possiblities. We can take them if we want to, but we don’t have to, because we are the artists of our own life.

  261. I think that what it all boils down to is authenticity.
    If we encourage authenticity above all else, many of the other issues that people have with the scrapbooking industry will start to sort themselves out.
    There are niches in this biz that are not being catered for – it seems that everyone is targeting this ‘average’ scrapbooking-SAHM type customer and trying to please everyone.
    If we’re all true to who we are, and what we’re all about – there will be a place for every style of scrapbooker and we can continue to grow this wonderful industry and community.

  262. Forgive me if this has already been posted, but what I would like to see is more diversity regarding age groups. Not all of us who scrap 1) have children or 2) are under the age 35.
    Lots of older women scrap but are feeling kicked to the curb as magazines clamor for younger readers. Can’t we peacefully co-exist?

  263. I have to second what many have already said. Case in point, I recieved my October issue of CK a few days ago and it seemed like CK was pimping their own products throughout the whole magazine. Has CK become an advertising machine for themselves? I think so. It’s not about scrapbooking anymore, it’s about CK builing up their empire.
    Also-sick of “celebrities”. Until I see George Clooney in a scrapping mag, there are no celebrities.
    Sick of professional, staged, fake, goody-goody photos and layouts.
    I really don’t need to see anymore layouts of one of the editor’s fantasic new houses on the hill. Make it real!!!!!!
    Make it authentic!!!!!!
    Make it for everyone!!!!!!

  264. ok so i didnt read every comment here – but what I did read all seems to ring the same bell – its not real anymore. When I flip thru the magazines I do get all I see are trumped up images of what life, if it were perfect, would look like. I have to go to the back of the magazines wher, if included, are the layouts from regular everyday people.
    As for Product – I cant keep up. I work in the same sort of business where fashion & trend are forefront. Scrapbooking has become a proverbial fashion show and is in fact faster to change than the fashion industry. Frankly, I’m sick of having re-assess my inventory with each new monthly magazine.
    One more thing – as suspected many years ago – the mom & pop scrapbook stores are suffering because of the “wal-mart” style companies that are suffocating the industry.

  265. I am going to have to agree with a lot that has been said. The snobbish attitude has gotten way out of hand. It has become a popularity contest and the “haves” verses the “have nots”. In this instance the recognizable names get published and the average everday scrapper that is just as good and has just as much to offer is ignored. It is because the readers have not heard of her or her layouts aren’t trendy enough. Evidently that doesn’t sell products.
    Not all of us are 25 to 35 and have 2.5 children. Not all of us can afford (or don’t want to buy) every latest thing that comes out on the market. We feel less accepted for cutting corners by cutting our own shapes and using last year’s supplies.
    I don’t put my stuff on most of the larger sites because it is pointless. It is buried under 162 other layouts by the end of the hour. Unless scrappers are well known or have lots of friends, no one even sees it.
    I would love to see more articles on the grassroots of scrapbooking. I don’t feel like breaking out my sewing machine, buying a $500.00 die cutting system to make a word or a sunflower or print out a nifty overlay everytime I feel like doing a page. I don’t want to digital scrap anything, that loses the entire point as to why I started doing this hobby in the first place.
    I do love to look at layouts where the have really made it their own, no matter how simple or embellished it may be. The layout says something and it may not have a word of journaling on it. I could care less if the owner is a celebraty or a complete newbie. I just want to see something from someone’s heart. It shows, believe me, it shows.

  266. Erika Hayes says:

    Well to tell you the truth. I left this industry. I check in once in a while. Recently I picked up a book about scrapping funny enough it was YOURS. And while I am still struggling with the fakeness (is that a word) of so many in this business, I do sort of miss it. I suppose it is the need to be the best, the drive to always be coming up with new stuff. Why cant we be content? That is what I am getting from the Big Picture book. I suppose it seems to me everyone “in the biz” is trying to be better than everyone else… where has humility gone? I love my scrapbooks.. old product, new product. I loved this hobby because it was fun. Now it is just a big heartbreak!
    Good luck in your speech Stacy, oh I found another bag the other day.. made me think of you.. yes at target. perhaps that is why I picked up your book again… thanks
    Erika Hayes

  267. I am a digital scrapper but still buy stuff for my other artwork. I can understand all the companies encouraging their stars – they are the representatives for the company. Their LOs are advertising. The companies are in business to sell stuff. The more trends they can get going the better it is for business. Those $1 pieces of paper are profits. You can’t get mad at them for running a business. Let’s keep our photos as the focus of our LOs and understand that the companies will encourage more elements in the LOs to that they sell more. They have bills to pay in order to stay in business. We want them to stay in business, after all.
    Now my issue is that I would rather buy the graphic instead of a licsence for the graphics. I don’t like having to check the Terms of Use to figure out which designer allows me to use her designs for craft/art projects or not.
    …. just my thoughts

  268. I didn’t think I would comment, and I won’t on the celebrity factor….but the one thing I would change is the diversity of layouts shown in the industry and magazines. There are so many styles out there, but the trend right now seems to be artistic and so you only see artistic layouts. I don’t have a problem with that except its not my style and I know its not the style of the average scrapper I see in my area. It would be nice to see lots of different styles displayed in magazines. Also as a women of color its become very apparent that we are not being showcased. Which makes it even harder to persuade my “sisters” of the significance of documenting their life ( something that has been a problem for us for years). They see it as a hobby that is not for them. And most of them do not surf the web and see the many women of color on-line that are embracing this world we call scrapbooking, but when they see Scrap magazines on the newstands it just confirms to them that Black women don’t scrap. If they did we would see them on the covers.

  269. I’ve been scrapping for almost twelve years. And really, papercrafting since I was a little girl. I love the PROCESS of scrapping–designing a page, selecting photos and finding papers/embellishments–and enjoying the company of my friends. I love it when my kids get out the scrapbooks and flip through the pages, just like my siblings and I used to do when we would pour over photo albums at Grandma’s house. It’s really all about preserving memories and doing something that brings a sense of accomplishment and joy. When there is too much competition, too many celebrities, too much focus on trends, too much criticism of others’ work, all the good that can come from the hobby is overwhelmed. I love reading scrapping magazines for the ideas–for inspiration and for variety. I’ve found that no matter the layout I look at in a gallery, a magazine or in an album, I can find something that is uplifting about it…whether it is from a celebrity or a beginner, trendy or practical. This is the attitude I wish would permeate the culture of scrapping–kindness, generosity and encouragement. There are too many contests and queens and designer/celebrities. I’d rather see 10 layouts in a magazine by 10 different scrappers than 10 by the same person. I get tired of articles in magazines by the same people month after month(talented, though they are)…I want to see what other scrappers like me are doing. Let’s focus on finding satisfaction and joy in our hobby. I can’t help but believe if someone feels supported, inspired and encouraged, they’re more likely to continue creating. Discouragement can be so paralyzing. Thanks, Stacy, for asking this question!

  270. Interesting topic.
    I could go on and on as I have been observing this hobby for 10 years, but what comes to mind…is slow down the inventory…its already dated when it hits the shelfs…it would be cool, too, if “stuff” was still acceptable after its limelight. I am done with the magazines once my subscriptions run out because for the most part, all the layouts look the same…one trendy layout after another.

  271. Stacy, I love scrapbooking. I love looking at all the magazines and looking for specific artists that I enjoy. But there are two aspects of the whole thing that I find a little unnerving. The first is the obvious trend of planned obsolence. The tech industries have been guilty of it for 50 years. You go out and buy a brand new computer (or die cut machine) and then find out a month or two later that it is being discontinued because a bigger and better computer (or die cut machine) has arrived. The second is the trend toward professionalism. What I mean is that so many pages in the publications look like magazine ads created by graphic artists. It’s like the perfect models who give all the little girls an unrealistic view of what a women should look like. All us average girls feel just a little inadequate. Fortunately, “Simple Scrapbooks” is not so guilty of that. Anyway, good luck at Memory Trends.

  272. I typed up this super long statement and then realized that you wanted SHORT! LOL! So, this is my sweet and “condensed” version. ;)
    okay…to the point:
    “tell me one thing you would address or change that would, in your opinion, have the greatest impact on our ability to grow and thrive.”
    I would change some people’s ability to become more open-minded—-
    to be open-minded of the styles that come with the reality of a diverse audience
    to be open-minded to designers getting more recognition than others because as much as I would like to be recognized for my accomplishments, it does not diminish the fact that those who *are* being recognized, really are talented and most people really do get inspired by them
    to be open-minded to the fact that sometimes when things are brought to the forum of the world wide web, there will always be the chance of negative drawbacks
    to be open-minded of the fact that bad will ALWAYS accompany the good in ANY industry but that I have the choice to take the good and to leave the bad, AND finally
    to be open-minded about how ultimately, the goal of MOST scrappers (digi or paper, freestyle or graphic, simple or eclectic) is to share a hobby with other people that can be used as an outlet for creativity, as well as a tool for memory keeping.
    (it wasn’t very short, was it?!) SORRY..I tried!! LOL!
    Thanks for the great discussion!!

  273. I think many people starting out find scrapbooking quite a daunting prospect as it has become more “art” than craft, very expensive, with emphasis on the latest techniques or product instead of the memories.
    It occurred to me that there are at least 3 distinct types of scrapbookers – the photo album people (those who want to record the memories they have captured in photos), the journal people (who want to record their memories and thoughts and often illustrate them with photos or drawings) and the scrapbook artists (those who are focussed more on the creative aspect than the recording of memories, they are technique driven, and love trying/developing/discovering new ideas).
    I know the “creatives” will always be creative and those of us less creative love to follow their lead, so while we can not all write like Shakespeare, paint like Da Vinci, sculpt like Michelangelo we do need their inspiration. But “elite” teams, instead of guiding have instead become symbols of the ultimate and almost unobtainable (as super skinny supermodels have done for body image).
    Thank goodness for people like you, Cathy Zielske, Ali Edwards, … who keep their work clean and simple, easy, honest and real!
    Simple and BPS have the perfect platform – forget chronology, do it because its about you, your kids, your mother and father, your grandma and grandpa, your best friend … Do it because its cathartic, its cheaper than a psychiatrist, its creative, expressive,een social, but most of all do it because its FUN!!
    I realise you are also a business woman, and I can see the dilemna for you – simple doesn’t sell nearly as much advertising. But you started with a simple philosophy for simple scrapbooks and it has been very successful for you AND your customer. I think if you remain true to that philoophy you will continue to back a winner! I know I will continue to look to you for inspiration and affirmation.

  274. I would like to see diversity. Not just in styles but in content. I would like to see people of different colors, ages, lifestyle…. Show me a simple layout from a Red Hat gathering. Let’s see a Cinco de Mayo or Fiesta LO with people of all ages. How about people of different cultures and ages. I think if we saw diversity in style and content we would likely find more people embracing the hobby and expanding the customer base- a win win combination.
    FWIW – I am a typical SAHM, caucasian, scrapper and I am hungry for diversity.

  275. My thoughts? It’s TOO OVERWHELMING!
    1. While beautifully done and fun to look at, the magazine pages intimidate beginners because most of them know they will never have the money or time to do those type of pages. Or maybe they aren’t their style
    2. Thinking about scrapbooking ALL your pictures is just downright scary! : )
    3. If you can’t scrapbook everything why start?
    4. Too many pictures (or not enough) and where do they start?
    A great magazine article (s) would be to do a Picture Organization Makeover. Help someone start from the VERY beginning (get the pics out of the magnetic photo albums and shoe boxes, etc). Sort the pictures so they can be put in appropriate storage products and labeled.
    I haven’t been scrapping for very long but it was tough to begin. There aren’t a lot of resources giving good information when starting from the VERY beginning. Even though I have got all my photo’s sorted, there are just SO many pictures! ugh! : )

  276. Honestly, I am tired of the “big names” in scrapbooking. I love looking thru SB forum galleries to see ALL styles, much diversity, etc. I don’t just want to see the “recognized” names. I think the major SB publications have become really bad about this. It’s gotten to the point where I can pick out who did a layout by the pictures in it!
    Heck, my local store does it too.
    What inspires me? Layouts on EVERY level…I remember years ago at least one of the SB publications did the same pictures 3 ways. Three different levels ….all were beautiful to me.
    So I would say diversity — not just the blond blue eyed cutie kids…but all aspects of life.

  277. THANK YOU for a wonderful survey question. As a Scrapbook store owner,this information is valuable! Espcially since I was not able to attend Memory Trends. (Due to the very topic you are talking about!)
    I am going to e-mail you privately.
    You rock!

  278. Geesh, I had no idea there was so much negativity out there about scrapbooking. I just sit in my happy little office recording happy little memories, sometimes spending a bundle, sometimes not. Industry, schmindustry. This is a personal hobby that is what YOU make of it! I for one love the philosophy that Stacy and others on the SS team promote!

  279. I read some of the comments, especially the first ones posted, about getting to the heart of scrapbooking: the photos and the story. And I thought to myself that is exactly what Stacy and the SS team are trying to tell us! I appreciate that Stacy and Cathy and the rest don’t use every new product known to man! They tell their stories and they keep it simple. Thanks for doing a wonderful job!

  280. please!!! no more life artist layouts! I just want to document family life!!! with more than 1 photo. I am getting pretty tired of this approach. When my subscriptions run out to the various magazines that is it. no more.

  281. We have started a thread on our blog to this posting – as I believe it is an important topic to cover too.
    I agree personally with rebekah’s comment – that is, it can be too overwhelming with all the product and arty layouts about. The thing is the industry allows everyone to be unique – and that’s how we scrapbookers should look at it.. If we don’t want “Busy” layouts, or “arty” layouts, then keep it simple, stick the pic, write the story and keep it YOURS… whatever you want, is perfect :) And that’s the way it should be.
    More “beginning to” tutorials, more organisation, less of the same product in a million colours!
    Our store is hand-selected product only, we don’t even try to compete with the big super-store scrapbook shops – just too hard, too overwhelming and too confronting…we believe that scrapbooking and the shopping that goes with it should be pleasurable :)

  282. I too would like to see more authenticity in the layouts that are showcased in the mags and online. I am honestly just sick and tired of seeing layout after layout of how cute someone’s daughter is, or how precious their little nephew is, etc. Not to be so brutal, but don’t any of these people ever have a bad day??? What about when you scream at your kids because they’ve whined for the 20th time about not being able to decide what shirt to put on? I think as scrappers we are REAL people and are inspired to share our REAL lives, not just what looks good on cute coordinating Basic Grey paper!!
    Also, I’m afraid the scrapbook industry has become very elitist. Is it just me, are all scrapbook celebrities wealthy with endless bank accounts to fund their “hobby”? Must be, or how else could they own everything they own and have the showcased scrapbook havens they so brazenly share with readers in the mags? Again, I’m left to feel “less than..” the “celebrity” rather than inspired and encouraged by her.
    Last but now least, offering a class online for “How to complete a Kit of the Month” is nothing but ridiculous, and I hate to say it, but greedy. It’s becoming all about the big bucks and not just a fun hobby we all share in common and like to dish about. This is what I mean about everyone being about profit as opposed to encouragement and inpiration. I feel sorry for those who have paid their precious hard-earned money to learn how to put together a kit that comes already with step-by-step directions!! I’m sure many in the industry have really profitted (literally) from some very gullible craft lovers out there who will pay just about anything for some supposed “words of wisdom” from a scrap celebrity!

  283. Micki Harper says:

    Somehow making it less intimidating for new scrapbookers. Seeing all the beautiful layouts really kept me from having FUN and actually stressed me out. I’m sure it’s more my problem, but I know a lot of other ‘newbies’ that feel the same.

  284. Stacy, you said short and honest, so I will try to keep it that way. First of all I am an almost 48 year old daughter, sister, wife and grandma, who works a full and part time job so I don’f fit the profile of the “average” scrapbook enthusiast.
    I would have to agree with most of the comments already made. There have been lots of times lately that I have thought of just quitting because of the way the “hobby” is heading. Every “scrap-lebrity” is hosting their own, cruise or event. While I understand that they have to make a living, they are really catering to the upwardly mobile income earner. I would really like to see something come about for the average scrapbooker…such as instead of always having the CK conventions and universities in the same places year after year, start a program to visit a city in every state. This would enable more people to enjoy the experience. I would also like to see the “mags” go back to showcasing more everyday scrapbookers. There is so much talent out there that deserves to be recognized. I have continued to buy every issue of CK and SS, call it an obsession,(I have every regular issue ever printed) and will continue to purchase them. Good luck on your talk and I hope to see the industry come back to the average scrapbooker again.

  285. I love scrapping. For me it is a way to share with my family my thoughts about our lives. I like what I do to be pretty. I won’t be one of those celebs- I’m very happy for them, but it is just for my family. I love digi and paper scrapping. I think there is room for everyone and every style. I like seeing what everyone is doing.

  286. Elizabeth says:

    Great topic. I’ve been a ‘simple’ scrapbooker for 12 years. Only about a year ago did I have the courage to look at a magazine, or step in a scrapbook store. While I enjoy the creativity in the single photo pages, I do revert(?) to the simple, ‘inexpensive’ way to get scrapbooking done. Many of use are working and on budgets. I would like to see more of the magazines show the typical scrapbookers work. I know I’ve found websites that I love looking at the work that different members, not ‘professionals’ do. Mostly, because I know I can ‘do’ that.

  287. The “industry” needs to remember that the majority of us are scrapbooking not for publication, but for family memories. There are so many of us who don’t bother with the glossy magazines any more because our goal is to create (journal and scrap) layouts for our children/grandchildren. I scrapbooked before it was the “in” thing and I’ll scrapbook long after it’s not trendy anymore (gasp, will that ever happen??) because I’m preserving those memories, not trying to be a LIFE ARTIST (sorry, I really think that title is pompous).

  288. Laura Lee says:

    I made a comment a couple of weeks ago on this blog and subject and now again here I am. I’m reading comments and going “WOW!” I’m noticing the “scrap celebs” who commented think the industry is great. (Tena, Sandra Dee, etc)
    But the “average” scrapper does not.
    I love this Hobby and I love this industry…but finding what is “ours” is very personal and blaming the Industry is not very productive at all. I see that now and wish I could pull my other post. It is about you and how you create. Donna Downey has it right…Heidi Swapp has it right…(move to China and forget it all!) LOL
    Me, I’m going to keep doing pages about my kids, my dog, my hubby, my students, my school, my LIFE…and if it is ART someday by some other person’s standards, fine, but if is NOT art…it is MY story!
    Thanks for the topic Stacey.
    I don’t think we can fix what is broken in the industry. Too much competition, too many stars, becoming way more negative than I ever thought it could.
    I hope it all comes out soon. Let’s get back to Simple.
    Laura Lee

  289. Personally I’m glad that there are so many products and ideas out there . Maybe it’s because I’ve never belonged to that camp that feels that because something is there I have to use it. Maybe it’s because I’m just not creative enough to come up with a lot of my own ideas. But, with the awe inspiring selection available I’m ALWAYS able to find something in the flood that fits me, my style and my situation in life. Or at least that takes only a small amount of adaptation.
    It’s a little like shopping for clothes. You don’t buy everything in the store. You just try things on until you find what fits you and go with that!

  290. It’s always great someone cares enough to ask the question. I think there is a large variety of methods, artists, and options…which is fine since there are an awful lot of people to please. (Some, I fear, will never be pleased).
    I am very much into the Life Artist thing. I’m certainly not in any of this for anything other than my family and me. It’s my hobby, my passion. The celebrity factor isn’t an issue with me. I subscribe to 5 different scrap mags and have my favorite artists for certain methods/techniques. I’m open to more though.
    I do like the idea stated earlier of taking conventions to different places. We are in Southeast Arkansas and can drive the 5+ hours to get to Dallas, but June never seems to be an option for me (which is when Dallas convention is held, I believe). Great idea!!!
    Thanks for the thought provoking blog. It is interesting to hear so many different opinions on something we all love to do.

  291. Stacy,
    I find the magazines and industry lack diversity. I’m tired of the focus on “celebrities” and seeing the similar layouts from the same old people.There are lots of talented scrappers out there, I see a far greater diversity on the Internet.
    I’d like to see a greater diversity of styles, faces (ethnically, racially, age wise).
    I also agree that the scrapbook magazines have become “Martha Stewartized” with too much focus on “lifestyle”. I feel they have lost touch with most scrappers and become more artificial from a few years ago.
    I also dislike the increasing focus on contests and competition in the industry.

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  293. Renee Lecatsas says:

    I would like to see magazines get more creative and maybe give us challenges to complete ourselves in our own way. Read our magazine complete ABC and if you stick with us and complete each challenge before the next magazine hits your mailbox you will have a completed scrapbook by the end of the year. We need to be challenged without feeling inadequate.

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