well, brace yourself:
Today’s chromopiles must swim upstream against the prevailing tide. It might be a stretch to compare our troubles or talents to Van Gogh’s day (Van Gogh, a confirmed chromophile had to fight a very traditional color establishment, but paved the way for free-thinkers to come) but we too have to work hard to hold to our convictions. As shoppers, we are barraged by the conformity of goods. Finding well-designed and richly colored products can be frustrating, time-consuming , and often unduly expensive. An average store features two options: Safe Color (beige, burgandy, hunter green, navy) or Bright Color that is childhood garish (think Teletubbies) Products are so heavily circumscribed by retail dictators that we’re left with the narrowest of options. Test-marketing ensures that no item should be "challenging" (i.e., interesting) or risky. We the people are presented with the lowest common denominator, stamped with the seal of commercial approval by stern chromophobes . . . As adults, our brains have the capacity to perceive an estimated 7 million different shades. Yet most of us forget, or fear, to use and develop this gift we are born with.
Chromophiles unite — life is too short for beige!
If you are in fact working on liberating a supressed chromophile, pick up the new Pottery Barn Spring 2008 catalog and feel the confidence well up inside of you. Go here, for a page by page listing of the new Benjamin Moore for Pottery Barn paints. Serious inspiration (for home or scrapbooks)
have a colorful day, and come see me over at the studio.