I used to love my blog.
Back in the day when it was hosted at Typepad and long before blogs were a recognized resource for information and ideas on the Internet, I adored the idea of instant and informal publishing. I could say something and almost immediately own it. No edit, no design, no worry about word count, just me and my voice. I could sit down and in 10 minutes report a funny incident or a new experience. I could confess my love and excitement for a product or service, while I was still feeling it! Better yet, there were comments–I knew who was reading and how they felt about my efforts.
At some point blogs become a business and they began to syndicate and advertise. Bloggers began collaborating on all kinds of creative campaigns with companies big and small–bloggers and the emerging blogosphere became more than a legitimate force in establishing individual brands and marketing them, especially in niche markets. About this time, I thought I wanted my blog to be more. I felt some pressure (mostly internal) to take a more professional approach to my blogging, after all I had visioned a magazine and managed an editorial calendar–how hard could it be? I approached my friend Alllison (and her husband John) and together we began building a strategy that could potentially support expanded content. My plan was to lean heavily on Allison for administrative efforts, so I could continue my role at BPC (then BPS.) Not long into this venture (and due to a variety of influencing factors) I started to feel really overwhelmed and in spite of my new full-blown, super-cute, totally custom and very Stacy-esque website (with three blogs) I felt like I had lost myself just a bit. I was trying to write what I thought readers wanted to hear (on a schedule) and I while I had always enjoyed posting about products and companies I was now doing it because I needed (or felt compelled) to please advertisers. Even making public an already established personal practice of random acts of compassion, creativity and curiosity–something I had termed “sprinkles” was losing it’s flavor as it lost it’s spontaneity.
Now, please, please don’t get me wrong and assume that I don’t appreciate or approve of blogs as a business platform. I absolutely love and admire many women (some who are dear friends) that rock the blog-as-business model. I’m just at a place where with so many social media outlets and multiple ways of communicating and interacting online that I’m not sure what I want to do HERE. We’ve adjusted my job description at Big Picture Classes, so that I can focus on teaching and leading. I’m at the end of the 4Experts portion of my online class, Twelve and we’re off to California today for spring break. I’m eager to step away and really think about my life (and as part of that, my blogging.) My hope is that by my birthday (in May) I have a kind of a game plan, some sort of idea about how I can add value to my little corner of the web. I’ve learned that it can’t be over-scheduled and I know I don’t want to pursue advertising or involved affiliate efforts. I’m still navigating midlife and juggling a very busy family, a thriving business, lots of exhilarating opportunities and doing it with diminished energy–in other words, I rarely stay up past eleven anymore! Many would tell me to forget it and walk away, but I don’t want to do that.
So, all of this is to say that I’d really like your help. IF you are still HERE after months of (at best) random posting with no intentional effort on my part, then PLEASE tell me why you come back and what I can do for you that will add value to your already limited time in this highly distracting online space.
And, that’s really it.
There is so much already out there.
What do you want to know from me?
I have scheduled a few posts for while I’m away–newsy sorts of things–but I’ll be reading your thoughts and I’ll be back after Easter to respond and figure this thing out.